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356                         Conversion

            to ontological knowledge,* but I suggest that the power of miscategorization to
            distort information and the consequent need for recategorization are possibili-
            ties associated with any type of knowledge.
               These differences notwithstanding, the ontological shift and resubsump-
            tion theories share a fundamental assumption: In both, the cure for the initial
            miscategorization of an experience or a discourse is to recategorize it under
            some alternative higher-order knowledge structure. Conversion is a process
            of reorganizing knowledge, not a process of falsification. Both theories imply
            that the alternative higher-order knowledge representation must already exist
            for the change to take place and therefore postulate parallel development of
            such higher-order representations prior to the change. The point cannot be
            emphasized enough: According to the Resubsumption Theory, a new theory is
            not a product of theory change, but one of its prerequisites.
               Unlike  theories  that  tackle  the  effects  of  resistance  head  on,  the
            Resubsumption Theory resolves the question of where the contender theory
            comes from by designating the presence in memory of an alternative theory
            as one of the triggering factors for theory change. No special assumptions are
            needed to explain the origin of the contender theory: It was formed by the
            same processes as any belief system, because it was not formed as an alterna-
            tive but as part of the person’s ongoing efforts to make sense of experience and
            discourse. The possibility of an alternative is, in part, a fact about the world –
            domains  of  experience  sometimes  share  enough  structure  to  be  subsumed
            under one and the same theory – and, in part, a fact about the mind: Due to
            the layered nature of mental representations, a belief system sometimes turns
            out to be abstract enough to subsume another domain than the one for which
            it was created. It is the positive step of creating an alternative theory, in con-
            junction with a background theory that claims that the two theories are incom-
            patible, that leads to the rejection of the resident theory, not a confrontation
            with evidence. A theory might replace another without either theory suffering
            from any contradiction with observations or other types of evidence.
               Unlike most theories of conversion, the Resubsumption Theory explains
            why conversions are rare without invoking the processes of resistance described
            in Chapter 9. Although the mechanisms of the Resubsumption Theory afford a
            route to belief revision that circumvents resistance to contradictory informa-
            tion, it does not imply that conversion is common or easy to induce. Conversion
            occurs only under the simultaneous occurrence of multiple conditions. Even



             *  Chi and Brem (2009) de-emphasize their prior focus on ontological knowledge, but it is not
               clear how this affects the relation between category shift and resubsumption.
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