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              5.  World War II brought the development of what we now recognize as informa-
               tion  technologies  in  the  course  of  code  breaking,  radar,  signal  interception,
               sonar  and  other  information-processing  problems.  It  also  brought  engineers
               and  psychologists into closer contact. The consequence was the application of
                 information-processing  concepts  to  problems  regarding  human  cognition,  the
               defining feature of modern cognitive psychology. Baars (1986) and Gardner (1985)
               tell the story in their different ways.
              6.  See Misiak and Sexton (1973) for a historical review of the phenomenological
               movement. The approach to cognitive psychology that most directly incorpo-
               rated phenomenological elements is Gestalt psychology (Köhler, 1976, Chap. 3).
               Varela,  Thompson  and  Rosch  (1993)  draw  upon  phenomenological  modes  of
               inquiry in their attempt to reformulate what cognitive science is, or should be,
               about.
              7.  For  a  review  of  research  on  tip-of-the-tongue  states,  see  Brown  (1991);  for  an
               example of a study, see Gollan and Acenas (2004).
              8.  The reductionist approach aims to solve the conceptual mind-brain knot by
               cutting it in half and throwing away the mental half. P. M. Churchland (1995,
               pp. 318–324), has even suggested that once a valid and relatively complete neu-
               ropsychological theory is in hand and has been found to be useful in practical
               affairs, it will spread into the popular culture and ultimately replace the folk
               psychology based on decisions, memories, thoughts and so on. P. S. Churchland
               (1996) likewise thinks that it “remains to be seen whether there is a neurobio-
               logical reality to sustain notions such as ‘belief’ and ‘desire’ ” (p. 286). But see
               Penfield  (1975),  especially  Chapter  20,  for  a  neuroscientist  who  reached  the
               opposite conclusion. The reductionist perspective has also invaded the self-
               help literature; see Dispenza (2007), Rock (2006) and others for attempts to
               go straight from knowledge of the brain to prescriptions for self-improvement
               while  dispensing  with  mentalistic  concepts.  An  even  more  radical  form  of
               reductionism attempts to understand consciousness in terms of quantum phys-
               ics (Penrose, 1991; Woolf & Hameroff, 2001). It is ironic that reductionism has
               gained strength in psychology at the same time that it has fallen out of fashion
               in the natural sciences; see, e.g., Kauffman (1993), Laughlin (2005), Prigogene
               (1997)  and  Raff  (1996).  Not  all  scientists  share  this  orientation;  Weinberg
               (2001) is a persistent defender of reductionism in physics. In my opinion, nei-
               ther reductionism nor anti-reductionism is a valid position. The more fruitful
               approach is to posit multiple levels of description and figure out how they are
               related (e.g., Anderson, 2005).
              9.  Behaviorism was a radical school of psychology that flourished in the first half of
               the 20th century, conventionally dated as beginning with John B. Watson’s (1913)
               article. The basic principle of behaviorism is that the structure of behavior mir-
               rors the contingencies of the environment, where the contingencies can take the
               form of contiguity, fixed sequences, conditional probabilities or action-reward
               relations. Learning consists of forming associative links that encode such environ-
               mental contingencies. See, e.g., Schultz (1969, Chaps. 10 and 11), for an overview
               and Buckley (1989) for a biography of the founder.





