Page 24 - NPGA Annual Report 2019-2020

Membership Statistics

NPGA hired consultant Scott Oser & Associates to 2016 – 2020 Total Members by Category
investigate and evaluate our member recruitment 2016 2017 2018 2019 2020
efforts. Their ultimate goal was to identify:
• Target markets most likely to respond to Marketers 2410 2348 2331 2259 2153
recruitment efforts Manufacturers 143 140 137 138 139

• Potential messages that would resonate with Distributors 42 39 40 37 37
identified audiences
Producers/Wholesalers 21 19 18 15 17
• Marketing tactics to deploy
Transporters 9 14 14 14 16
The final report with results of their survey and
analysis was delivered and noted key points, including: Services 113 117 99 102 109
• Staff and personal contact are critical in International 46 43 44 42 42
recruiting and retaining members
Individual 9 5 5 6 7
• A membership toolkit for use by states should
be developed TOTAL MEMBERS 2,793 2,725 2,688 2,587 2,520
• Key messaging should stress that NPGA is the
voice of the industry 2016 – 2020 Marketer Locations
NPGA will use this information while developing its 2016 2017 2018 2019 2020
member outreach marketing to new and current Bulk Plants 9,965 7,552 7,449 7,662 7,472
members in 2020.
Retail Branches 3,615 5,334 5,325 5,409 5,185
Marketer HQ 2,410 2,343 2,266 2,233 2,153

24 National Propane Gas Association  2019 - 2020 Annual Report