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Retail Trends*
1) Retail sales expected to grow 2.0% to $5.574 trillion and ecommerce sales expected to grow 12.8% to $666.28
billion
2) Amazon, Walmart, and Target are well-positioned with a direct-to-consumer (D2C) model - brands are
expanding brick-and-mortar presence
3) In brick-and-mortar, innovation & experiential - frictionless retail will begin to scale. The rise of click-and-
collect, easy returns, mobile order-ahead and cashierless checkout will help streamline transactions.
4) Increased personalization – improving customer relationships and driving long-term loyalty
5) Minimalist design – movement from complex and focus on clean, crisp images
6) Cutback & acquisitions – reduce print costs, fewer retail employee through automation, technology and
company M/A
7) Improved sustainability - consumers are demanding less harmful practices, and marketing eco-friendly
marketing practices.
8) 3D printing – technology is increasingly more affordable
*eMarketer, Dec 2019, LinichpinSEO, Dec 2019
