Page 7 - RRD In Store Marketing
P. 7

POS Obsolescence










              1           STORE PROFILES                                                 2      CAMPAIGNS CREATED
                              CREATED




       Each store is profiled with any number of
                                                                              Intelligent “campaigns” are created to specify
       attributes. For example: number of doors,
                                                                              which branches receive how many of each item
       windows, square footage, free-standing
                                                                              or product based on profile data.
       fixtures, Spanish designation, drive thru

       etc.

                                                                                                         KITTING &
              3             REVIEWS &                                                     4            FULFILLMENT
                             APPROVAL


                                                                               RRD receives the order, picks items off the

      Review all items in the distribution, view unique
                                                                               shelf, creates custom kits, and ships to each
      kit configurations, check inventory and transit
                                                                               location exactly what they need. Reporting
      times, and then approve the distribution.
                                                                               with shipment tracking provides corporate

                                                                               visibility into the distribution.
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