Page 58 - Poze Magazine Volume 65

RADIO

STATION

To keep up with the new digital age, radio
should embrace streaming technology, offering
both traditional linear radio, and interactive
personalised on-demand content. This will open
up increased engagement opportunities with
listeners, across both mobile and desktop
devices, allowing them to tailor content to their
individual preferences.

In addition, radio should continue to play a role
in delivering specific local news and
information. Radio has the clear advantage
that, unlike podcasts, it is broadcast at fixed
times. This allows listeners to access
information at moments that are convenient for
them; perfect for commuters who listen to
morning and evening bulletins on their daily
commute.
VS.
STREAMING
STREAMING

Radio has been a big part of popular culture for
generations, and with the right comprehensive
strategy, it can remain relevant in the digital
age. The continued success of radio will require
creative and modern approaches to expand
reach and access, and offer listeners a better
experience. By embracing streaming
technology, radio can survive and compete
with podcast, streaming news, and music.