Page 42 - Poze Magazine Volume 77

POZE MAGAZINE

When you listen to Creatio’s tracks, My writing style is very much
you sense intensity imbued into emotional, or personal, like I lived
every chord and poignant self- that, or I had something to say
reflection in every word. We about this thing that happened to
chatted about his own creative me. When you’re writing a song
process and how he corrals his that you want to translate well to
stream. others, I think that you have to take
“It’s not like a light switch. There yourself out of it a little bit. You
are things you can do to kind of don’t want to get too direct in what
coax that creative flow out of you are trying to say, but you want
yourself. Sometimes it’s just words to give enough there to where
in my head, or a melody that I hear. people can latch onto it and go,
Sometimes I’m just sitting here ‘This means this to me.’ The
jamming, warming up on guitar. I beautiful thing about music is what I
like that lick, I’ve never done that experience and what I wrote in that
before. It cascades into the next song might mean something
thing, and then the next thing, and completely different to my listener
and the experiences and the things
the next thing. The most important
part of that creative process, though, that they’ve gone through. I want to
is whenever and whatever form it leave enough open-endedness there
comes in, you have to have your to kind of like let them make it their
antennas up—we gotta see this song. You give yourself away, a
through. My wife will tell you that little bit, when you write these
when I get hooked on writing a songs.”
song, or I’m in here mixing and This aspiration touched me and
producing, I’m very much laser correlated with a story Creatio
beam. I don’t stop until I’m to a shared about connecting with
point where I can stop, come back, others, when they need it most.
and assert it better.”
“A couple of years ago, I released
CREATIO: Songwriting is a special talent. It this song called ‘Going Nowhere.’ I
demands measures of awareness toured behind it, and went out
PERSONAL and confidence as the artist bares West, all the way to Utah and back.
I think I was in Missouri going into
their soul for others to see. I asked
Creatio to share with me some of Kansas. We had slept at a truck stop
TESTAMENTS his thoughts about the importance the night before. We got out and
of lyrics. There’s an element of showered, pulled all our camp
consideration he practices towards stoves out and stuff to make
his listeners. breakfast at the little dog park at the
Sustainable fashion has evolved Love’s truck stop, as you do. I was
“I think the lyrics play a big part of
from a niche trend to a global the storytelling aspect, but I think standing there cooking some eggs
having the right overtones in the on a picnic table, and this dude
movement. Explore how fashion is
music helps the lyrics expand the walks up with his kid and his dog.
becoming kinder to the planet and story in a way that might be more
how you can be a part of this relatable. When I write a song,
obviously it’s from personal
positive change. experience.

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PUBLICATION CONTRIBUTOR DATE
POZE MAGAZINE REVIEW AND PHOTOS BY— 2024
BEN E ZANDER