Page 16 - Poze Magazine Volume 81
P. 16
How Social Media
How Social Media is
POZE MAGAIZNE
Redefining Music
Marketing: Strategies for
Gaining Visibility Online
In today’s digital-first world, social
media has become an indispensable
tool for artists looking to market their
music. With platforms like Instagram,
TikTok, YouTube, and Twitter,
musicians can connect directly with
fans, promote their work, and reach
global audiences—all without the need
for traditional gatekeepers. Social
media has redefined music marketing,
offering creative ways to gain visibility
and turn listeners into loyal fans.
The Rise of Social Media in
Music Marketing
Gone are the days when radio airplay
and magazine features were the only
paths to stardom. Social media has
leveled the playing field, giving
unsigned artists a chance to compete
with big-name stars. Viral moments,
engaging content, and strategic use of
these platforms have propelled artists
like Lil Nas X and Doja Cat from
obscurity to superstardom.
