Page 17 - Poze Magazine Volume 81

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Key Strategies for Gaining
Visibility Online

1. Leveraging Short-Form Video
Content
Platforms like TikTok and Instagram
Reels have revolutionized how music is
discovered. A single 15-second clip can
reach millions and spark viral trends.
Artists can use these platforms to:
Share snippets of new songs.
Create challenges or dances tied to
their tracks.
Collaborate with influencers to
expand their reach.

2. Engaging Directly with Fans
Authenticity is key on social media.
Fans want to connect with artists on
a personal level. Strategies include:
Hosting live Q&A sessions on
Instagram or YouTube.
Responding to comments and
messages.
Sharing behind-the-scenes
content, such as recording
sessions or tour preparations.