Page 56 - Poze Magazine Volume 81

For many musicians, the dream is not
just about creating music but also
making a sustainable living from it. The

rise of digital platforms and social
media has made it more feasible than
ever for independent artists to carve
out a successful career without the
backing of a major label. However,
achieving this requires strategic
planning, branding, and an

entrepreneurial mindset. Here’s how
unsigned artists can market
themselves and generate revenue in
today’s music industry.

Build a Strong Brand Identity
In a crowded industry, a

unique brand helps artists
stand out. This includes a
distinctive visual aesthetic, a

compelling backstory, and a
consistent message across all
platforms. Successful

independent artists cultivate a
strong online presence by
curating their social media,
website, and press materials

to reflect their artistry and
persona.