Page 57 - Poze Magazine Volume 81
P. 57
P O Z E M A G A Z I N E
THE BUSINESS
OF BEING AN
INDEPENDENT
ARTIST
Leverage Social Media and Live Performances &
Streaming Platforms Virtual Concerts –
Platforms like Instagram, Whether touring in-
TikTok, and YouTube allow person or hosting ticketed
artists to showcase their livestreams,
music and personality, performances remain a
engaging with fans in real primary revenue driver.
time. Meanwhile, services Crowdfunding & Fan
like Spotify, Apple Music, and Support – Platforms like
Bandcamp provide access to Patreon and Kickstarter
global audiences. Regularly allow dedicated fans to
releasing content, such as contribute financially in
behind-the-scenes videos, exchange for exclusive
live performances, and content and experiences.
interactive Q&A sessions, Sync Licensing – Getting
helps maintain audience music featured in films,
interest and growth commercials, and TV
Monetization Strategies shows can provide
There are multiple revenue substantial payouts.
streams available to Online Music Lessons &
independent artists beyond Workshops – Sharing
streaming royalties. These expertise through lessons
include: and courses can
Merchandise Sales – generate additional
Selling branded income.
merchandise like T-shirts,
vinyl, and posters can be
a lucrative income
source.
