Page 9 - Poze Magazine Volume 82

T H E U L T I M A T E L I S T O F
W H A T R E C O R D
WHAT RECORD
L A B E L S A R E
LABELS ARE
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K

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O
O
LOOKING FOR
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L
F
O
A
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IN ARTISTS IN

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2025
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By Poze Magazine
Breaking into the music Strong Social Media & Online
industry has always been Presence Gone are the days
challenging, but in 2025, the when labels built artists from
game has changed more than the ground up. In 2025, labels
ever. With streaming platforms, expect artists to already have a
social media, and AI-driven dedicated following. Your ability
marketing shaping the industry, to engage with fans and go viral
record labels are looking for on platforms like TikTok,
more than just raw talent. If Instagram, and YouTube can
you’re an independent artist make or break your chances.
hoping to land a deal, you need
to understand what labels are What Labels Look For A
searching for in today’s music strong social media following (it
landscape. doesn’t have to be millions, but
engagement matters!). Viral
Here’s what record labels want
from artists in 2025: moments or trends based on
your music. Consistent content
Unique Sound & Authenticity creation, including live
Labels are always looking for
artists who bring something performances, behind-the-
fresh to the table. They don’t scenes clips, and interactive
fan engagement.
want copycats of current
starsthey want originality. Streaming & Fan Engagement
Whether it’s a new take on a Metrics Labels now use data
genre, a unique vocal style, or analytics to determine which
innovative production artists have the potential for
techniques, authenticity sells in long-term success. If your
today’s market. Spotify, Apple Music, and
YouTube numbers show steady
growth, you’re more attractive
How to Stand Out Develop to labels.
your own signature sound
rather than chasing trends.
Work with producers who help
shape a unique sonic identity.
Make music that feels real and
connects with audiences
emotionally.