Page 11 - Poze Magazine Volume 82

WHAT RECORD P
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LABELS ARE E

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LOOKING FOR IN A

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ARTISTS IN 2025 A
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Poze Magazine How to Prove Yourself:

Perform at local and national music festivals.
Build a loyal fanbase through consistent live shows.
Invest in stage presence—how you move, interact,
and connect with the audience matters.

Marketability & Brand Identity
In 2025, artists need to be more than
musiciansthey need to be brands. Labels look for
artists with a clear identity that can be marketed
across different platforms, from merchandise to
potential brand deals.

How to Build Your Brand
-Define your style, message, and aesthetic.
-Align with fashion, beauty, or tech brands that fit your image.
-Maintain a cohesive look across music videos, album covers, and social
media.

Work Ethic & Business Mindset
Labels are looking for artists who treat their music career like a business. If
you show that you’re professional, self-sufficient, and hardworking, you’re
more likely to catch their attention.
What Labels Expect
-A strong work ethic—be consistent with releases, promotion, and
performances.
-Understanding of music marketing, publishing, and royalties.
Willingness to collaborate and adapt to the changing industry.