Page 14 - IAADFS Summit of the Americas 2025 Special Issue

INSIDER

Cartier’s first travel retail boutique on West Coast U.S. “reshapes” the

luxury airport experience

Cartier, in partnership with DFS signature jewelry, timepieces, fragrances in a unique experience that blends the
Group (DFS), has opened its inaugural and leather goods. creativity of Cartier with the vibrant
airport boutique on the West Coast of the Elevating the traveler experience, the essence of L.A.,” says Virginie Martignac,
United States at Los Angeles International boutique at LAX uniquely integrates the Global Travel Retail Director at Cartier.
Airport (LAX). The boutique reshapes the vibrant spirit of L.A. with Cartier’s iconic “We are excited to begin the new
luxury airport retail experience through an French heritage. The exterior, adorned with year with the opening of a new Cartier
enhanced concept, featuring unique interior a patterned champagne gold panel, draws boutique at Los Angeles International
design elements reflective of the multi- inspiration from the shapes of waves that Airport. Having been home to Cartier
faceted city of L.A. says the company. mirror California’s coastal charm, with the for more than 50 years, the Los Angeles
Cartier now has a global presence pattern extending to the interior. community has been – and continues to
of 24 boutiques in 19 major airports, Inside, design elements subtly nod be – incredibly special to us. We look
and this latest addition bolsters Cartier’s to the streets and beachfront that define forward to welcoming guests from near
commitment to a leading, global airport L.A., using a color palette blending sandy and far into our beautiful new space at
network, connecting luxury travelers with neutrals, oceanic blues and sunset shades Cartier LAX,” says Walter Bolognino,
authentic and meaningful experiences at alongside Cartier’s iconic champagne President & CEO of Cartier North
major airports around the world. tones. Travelers are welcomed inside the America.
In line with its global airport boutique with a focal mural that artfully “As the world’s leading luxury travel
expansion initiative since 2020, Cartier merges the Maison’s iconic panther, a retailer, DFS is proud to strengthen its
has strategically positioned itself in key symbol and source of inspiration, with long-standing partnership with Cartier
international airport locations across the elements drawn from the celebrated and through the opening of the Maison’s
Americas, Asia, Europe and Oceania. distinctive architectural landscape of L.A. first West Coast airport boutique at DFS
The initiative also sought to re-imagine The space evokes the spirit of L.A., in Los Angeles International Airport.
a new vision of Cartier airport boutiques where clients can engage with art and Our store, located within LAX’s Tom
into highly curated spaces dedicated to culture while exploring Cartier’s universe Bradley International Terminal, is a core
expressing the creativity and elegance of creativity and curiosity. longterm investment for the Company.
of the Maison, while emphasizing “The opening of the LAX It underscores our shared vision in
sustainability which includes working boutique symbolizes our commitment offering discerning travelers access to
towards achieving LEED certification. to establishing a strong and balanced exceptional and innovative experiences in
Located in the Tom Bradley International presence in key strategic airports the selective yet strategic airports,” says
Terminal, Cartier’s LAX boutique stands worldwide. As we celebrate this Malissa Iannone Akay, Global President,
out in the sophisticated retail setting and achievement, we look forward to our Merchandising and Marketing, DFS
invites clients to discover the Maison’s collaboration with DFS and LAX to shape Group Limited.
savoir-faire with a curated collection of the future and immerse luxury travelers

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