Page 19 - IAADFS Summit of the Americas 2025 Special Issue
P. 19

INSIDER






























                                Duty Free Holding’s Philippe Dray & James Mullaney
              Executive Retail Shops holds exclusive World of Wonder event to launch

              its premium store concept catering to international travelers traveling
              through private jet terminals


                 Executive Retail Shops, Duty Free   President James Mullaney, who invited   that the company is targeting high-worth
              Holdings’ premium retail concept for   guests to explore interactive experiences   travelers at Private Jet Terminals (FBOs),
              private jet travelers, hosted an elegant   and personalization stations from such   tapping into a premium market that remains
              ‘World of Wonder’ launch event for the   brands as Patek Maison, Luniche, and   largely underserved.
              travel retail industry at Casadonna in   Coty, along with curated food and cocktail   As of the end of last year, the
              Miami on February 18.             experiences featuring premium spirits from   company had four distribution points in
                 The exclusive event brought together   Teramana, Jägermeister, Gold Bar, Liquor   Opa Locka, seven in Fort Lauderdale, and
              luxury brands, immersive activations, and   43, Bulleit Bourbon, Johnnie Walker,   was in the process of building out two
              high-profile guests and showcased the   Monkey Shoulder, Hendrick’s, Milagro   additional locations with Sheltair, with 10
              exclusive access and premium benefits   Tequila, and more.          more locations scheduled to open in 2025.
              Executive Retail Shops provide to private   Bravo TV’s Summer House stars Jesse   Duty Free Holding’s Executive Retail
              aviation travelers through a curated   Solomon and Kyle Cooke were on hand,   Shops have multiple options available to fit
              selection of the world’s most luxurious   with Kyle taking over the DJ booth to set   the space available in the private terminals
              brands.                           the vibe for the night.           and offers Click and Collect service to
                 The event was hosted by Duty       In an interview TMI held with Duty   deliver product.
              Free Holding’s CEO Philippe Dray and   Free Holding in December, Mullaney said























                (L) Guests could receive personalized luggage tags at the launch event at Casadonna in Miami. (R) The Executive Retail Shops Valise created for
                private airports.

                                                                              19                                         March 2025   Summit of the Americas
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