Page 20 - IAADFS Summit of the Americas 2025 Special Issue

INSIDER

Privato Duty Free adds new FBO airports to portfolio as partnership with
Streiffer flourishes

Privato Duty Free continues to grow
its business in private airports around the
United States, opening new warehouses
and Fixed Base Operations (FBO), Privato
Managing Director Marco Arilli tells TMI.
“Privato is focusing on opening more
locations, but we are being a little choosier
about which ones we open. In 2025 we are
looking to open another 10 locations by
the end of the year. And we are looking to
add more luxury fragrance vendors,” says
Arilli.
Privato Duty Free currently has
eighteen warehouses throughout the United
States, and 112 Fixed Base Operations
(FBO) in numerous private airports spread
from Florida to New York to California.
In January, Privato successfully
opened at Panama City, Florida with
Southern Sky Aviation, which has quickly
become the company’s third best-selling
location, after Westchester and Fort
Lauderdale. Left to right: Marco Arilli, Tristan Millett, and John Millett at the Moore County
“Southern Sky Aviation came to us Airport during the 2024 US Open.
after they saw our store in Westchester.
So we decided to open up in Panama City. take some away, so the net will not be an The companies sponsored a duty free
And right off the first day, it started like increase in stores.” exhibit at the Moore County executive
gangbusters. Our sales went immediately airport in Pinehurst, North Carolina, during
to our number three location overnight. Partnership with Streiffer Duty Free the US Open Golf Tournament, which
Burbank is another really good location.” Last June at the US Open Golf Arilli says was a complete success.
Arilli says Privato will continue to add Tournament in North Carolina, Privato “Right on the spot they told us to
warehouses throughout the country, but the Duty Free and Streiffer Duty Free officially leave our fixtures there, because they want
overall number of stores will likely stay announced that Streiffer Duty Free will be a permanent store, and we signed a contract
around the same number. distributing the tobacco, wines, champagne, right there. That location is doing well for
“We are going to start parsing some and spirits for Privato Duty Free for us, although it is seasonal. But it has led to
of our areas that aren’t doing as well. So its dozens of private airport locations more business and now we are focusing on
as we open new stores, we are going to throughout the United States. more events like the Super Bowl, Kentucky
Derby, World Series, Final Four, Formula
One races, NASCAR races, etc.”
Along with the addition of spirits and
tobacco from Streiffer Duty Free, Privato
has added the high-end cosmetics from
Valmont.
As Privato continues to add new
locations, Arilli says there are marketing
opportunities for brands inside the FBOs.

Southern Sky Aviation in Panama City, Florida
is already Privato Duty Free’s number three best
selling location since opening in January.

Summit of the Americas March 2025 20