Page 25 - IAADFS Summit of the Americas 2025 Special Issue

INSIDER

EDGExecution has a full design merchandising projects such as wall bays, and languages in multiple countries at
studio that is capable of design concept, gondolas, and shop-in-shops,” he adds. the same time. Bringing to life so many
artwork creation and adaptations, 2D, EDGExecution works on projects in different projects for numerous categories
3D, technical and construction drawings. the Americas from very small to large scale is what keeps us being so passionate
The company also provides warehousing shop-in- shop implementations, and can every day. From large Pop-up concourse
and full logistics for all projects across implement visual rotations on the same activations at airports like Miami, JFK,
the Americas for all types of activations, day across more than 80 locations in the Panama, LAX, Santo Domingo, Mexico,
printing, pop-ups, production, GWP’s, Americas Region. The EDGExecution Cancun, Quito, among others, to delivering
visibility, installations, events, trainings network spans across 40 plus markets in luxury permanent merchandising displays
and within the TR channels for activations North America, Central America, and South across many different countries. We also
for cruise, airport, and borders stores from America, and also executes on a monthly provide experiential activations like brand
Canada down to Argentina. basis across all markets in the Caribbean. personalization, gift with purchases,
“We are also proud of having a “We help brand teams execute these sensorial engaging displays.”
business unit dedicated to permanent type of projects including different art

EDGExecution has created some of the most impactful activations throughout the Americas. Seen here: Sol de Janeiro with DFS at SFO; Jimmy Choo with
DFA at JFK Terminal 7; Johnnie Walker with ARI in Montreal; Versace with DFA in Punta Cana.

25 March 2025 Summit of the Americas