Page 24 - IAADFS Summit of the Americas 2025 Special Issue

INSIDER

EDGExecution created this White Claw Vodka pop-up at JFK Terminal 4.

EDGExecution

Bringing that extra EDGE to experiential marketing experiences in travel
retail

EDGExecution has been creating Retail and our team’s knowledge about retail that could provide all the tools and
some of the most impactful activations the channel makes EDGE the one stop resources for best in class execution.
across all channels in the Americas travel agency for everything execution. We have Today EDGExecution works with
retail markets for the past seven years. a very strong relation with all retailers at some of the biggest brands in multiple
Eduardo Ottengo, Managing Director at each and every airport across the region categories including spirits companies
EDGExecution, tells TMI that the goal for and understand what is the best and most Diageo, Pernod Ricard, Suntory Global,
his experiential marketing agency is to efficient way to execute,” he says. Moet Hennessy, William Grant & Sons,
help brands and teams provide memorable When he started his company seven Tito’s Vodka, Southern Glazer’s; beauty
experiences in travel retail. years ago, Ottengo saw a need for brands brands Clarins, L’Occitane, and Essence
“We are 100% dedicated to Travel to be supported by an expert team in travel Corp; and sunglasses companies Luxottica
and Kering.
“We are a multifunctional team that is
extremely passionate for delivering world
class execution on each and every project.
We would always look to find the best and
most suitable solution for the retailers and
brand teams.”

EDGExecution brought this Maker’s Mark
airport space to life at JFK Terminal 1 with
International Shoppes.

Summit of the Americas March 2025 24