Page 31 - IAADFS Summit of the Americas 2024 Special Edition

INSIDER

Cunard’s Queen Anne elevated retail experience enchants with new

luxury brands and unique Cabinet of Curiosities gallery

With less than three months to go until
the launch of its new ship, luxury cruise
line Cunard has revealed a glimpse of the
elevated retail experiences awaiting guests
on Queen Anne, which have been curated
by Harding+. From Queen Anne’s Cabinet
of Curiosities to its Experience Lounge,
guests will be treated to retail experiences
unlike they have experienced before on a
cruise ship.
A unique collection of 115 household
brands will have a presence on board, from
luxury watchmaker Bremont to the beauty
division of French fashion house Chanel.
Twenty-seven of these brands are first-
time partnerships for Cunard – including Experience Lounge. experience, Queen Anne will offer a
Hugo Boss, Raishma, Chapel Down, The Cabinet of Curiosities is a dedicated Shopping Host, the only role of
Whittard, and 886 Royal Mint. Garrard, dazzling new concept featuring 38 display its kind in the Cunard fleet. This personal
the first official crown jeweler in the UK, cases showcasing curated treasures from a shopping concierge will have an extensive
will also have its first boutique on board a variety of luxury brands that will celebrate knowledge of the available assortment
Cunard ship. the style and intrigue of travel. as well as brands’stories to offer guests a
Queen Anne will also herald a new This immersive, one-of-a-kind rewarding retail experience.
era of retail therapy at sea with an expertly rotunda gallery will showcase a In addition, a personalization desk
curated selection of Walpole brands on 360-degree display of collectibles, will be available for guests who wish to
board. Walpole is the official sector body jewelry, fashion, and art from Cunard’s add a personal touch to purchases through
for British luxury, and Cunard became a partner brands – such as Chanel and engraving, embossing, and more.
Walpole member in 2019. Bremont – that are available to buy,
The ship’s redefined retail spaces, alongside never-before-seen treasures Queen Anne
expertly designed by Sybille de Margerie, from the luxury cruise line’s archives. Throughout her maiden season,
will feature meandering pathways to inspire Another element of Queen Anne’s Queen Anne will sail from Southampton
exploration and intrigue, enabling guests elevated retail offering is the Experience on itineraries to the Mediterranean,
to intuitively weave through areas, with Lounge, a space where retail intertwines Scandinavia, the Canary Islands, and the
seamless connections leading shoppers with food and drink, allowing the ship to Norwegian Fjords, visiting more than
from one category to another. enhance activations and events in style. 60 unique destinations in 16 countries
To further enhance the guest – taking in several of Europe’s most
The on-board experience enchanting ancient cities.
From light-filled boutiques with Katie McAlister, President of Cunard,
stunning sea views housing jewelry, said: “Luxury ocean travel is all about
clothing, accessories, and gifts to carefully escapism and being immersed in a world
curated collections of pre-loved accessories full of unique and enriching experiences.
from designer names for a sample of It’s a philosophy we are passionate
sustainable indulgence, Queen Anne will about bringing to life with our new ship
feature several special spaces designed Queen Anne, which is why we are all so
to bring products to life in up-close excited about her elevated retail offering.
experiences. Nowhere else will travelers be able to
The Grand Lobby Boutiques is the find such a beautifully curated collection
ultimate venue for retail indulgence. Here of luxury brands at sea or learn about
guests will find the first ever Garrard heritage brands in such an engaging
fine jewelry boutique at sea, as well as way as with Queen Anne’s Cabinet of
Queen Anne’s Cabinet of Curiosities, and Curiosities.”

31 April 2024 Summit of the Americas