Page 32 - IAADFS Summit of the Americas 2024 Special Edition

INSIDER

Sun Princess shops deliver premium retail experience at sea with Chanel,
TAG Heuer, Breitling, Shaun Leane and more, created by Harding+

Sun Princess, the first Sphere Class – debuts on board, offering the exclusive Lounge concept and the latest TAG Heuer
ship from Princess Cruises, is set to offer an limited Princess Inaugural collection that boutique design, as well as The Fine
elevated, world-class shopping experience celebrates the iconic new ship as well as Timepieces Boutique, which features a
curated by Harding+ as guests sail to new lines featuring the Princess Seawitch. selection of signature timepieces for both
exciting parts of the Mediterranean and the “This expansive retail environment, men and women from Longines, Rado,
Caribbean beginning at the end of 2024. created in partnership with Harding+, Tissot, Hamilton, in addition to pre-owned
Within the more than 5,800 square feet marks a new level of excellence for Rolex watches.
of retail space spanning two decks, guests Princess retail,” said Sabine Muhlberger, Within The Beauty & Wellness
can explore a wide selection of more than vice president of onboard revenue Boutique on Deck 8 guests will find the
200 premium brands from fine jewelry and experience at Princess Cruises. “Our guests world’s top cosmetic and skincare brands,
premium timepieces to fashion and leisure are going to love this new and unique such as Chanel, Dior, Lancôme, Estee
wear, beauty and wellness, and accessories, shopping experience that will enhance Lauder, Clinique, and a curated range of
all fused with an evolving blend of lifestyle the already spectacular cruise experience sustainable and organic skincare brands
and experiential activations. aboard Sun Princess.” including Comfort Zone, Neom Organics,
Sun Princess also will introduce The retail design aboard Sun Princess This Works, Rituals and unisex clean
more than 25 first-at-sea brands, including creates open and spacious areas for skincare by REN Skincare.
Chanel No. 1, Beyond Yoga and Varley, extended discovery. Interactive retail and The innovative shipboard shopping
sustainable fashion from Neu Nomad, and pop-up locations will also add an engaging experience also includes professional-
Italian elegance with Pinko handbags. and exciting retail experience. grade skincare education, products, and
In addition, the first Princess- Deck 8 features The Premium Watch services from Chanel, Dermalogica and
branded merchandise boutique – Waves Lounge, featuring the first-at-sea Breitling Prai Beauty; three new fine jewelry brands,

The new Sun Princess will debut the first-at-sea Breitling Lounge concept and the latest TAG Heuer boutique design.

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