Page 76 - IAADFS Summit of the Americas 2024 Special Edition

INSIDER

Craft beer is another important feel like cruise lines and domestic markets for us. Illva, Disaronno, Tia Maria have
focus for WEBB Banks, especially in the in the Caribbean have really come a long done very well for us in every channel:
Caribbean. way. And we are excited about what that Caribbean, domestic, cruise. A brand like
“Tilray is a cannabis company, but the offers.” Tia Maria did very well over the last two
division we are talking about is only craft WEBB Banks has added a number years and that is an area that we continue to
beer. There is Sweetwater out of Atlanta, of new tequilas to its agave portfolio, says expand,” says Castellvi.
Montauk out of New York. And they just Castellvi. WEBB Banks wants to be a complete
bought a couple of west coast breweries “The agave portfolio is large, and it beverage partner.
as well, plus eight more brands from AB is not just tequila, but mezcal as well. We “We’re going continue to focus on
InBev including Shock Top and a couple think that we can provide a lot of services innovations and craft cocktail. Really
of others that are more mass, but we see and different price points and different modern mixology will continue to be
that becoming a more prominent part of the consumer personality types with all of the something that we focus a great deal on.
business as well,” says Jarrell. different brands we have.” We are also looking at the non-alcohol
“Why haven’t we done more with Liqueurs are another success story for sector,” says Jarrell.
craft beer in the Caribbean? Because the the company.
Caribbean wasn’t ready yet. And now we “The liqueur section continues to grow

Nassau Paradise Island Food & Wine Festival

WEBB Banks is a Platinum Sponsor WEBB Banks will use the event to opportunity.”
of the Nassau Paradise Island Food & introduce new brands, new flavor profiles, Festival proceeds support Atlantis
Wine Festival, which allows the company and new techniques, says Jarrell. Blue Project Foundation, dedicated
to showcase its brands to reach local and “And it’s not just a wine and food to saving marine life and its habitats
international guests at Atlantis in the festival. It is very much a culinary throughout the Bahamas and Caribbean
Bahamas. opportunity. It’s very much a mixology seas.
Nassau Paradise Island Wine & Food
Festival showcases world-renowned top
chefs, master sommeliers, mixologists,
and celebrated TV personalities with
walk-around tasting events, lively culinary
demonstrations and classes, and intimate
chef-led happy hours, lunches, and dinners.
“This is the second edition of the
Nassau Paradise Island Wine & Food
Festival, in conjunction with the Food
Network. We have an incredible team of
our own going, but we have also partnered
with so many brands there this year,” says
Jarrell.
“And we’re doing multiple events
with Food Network stars Martha Stewart,
Andrew Zimmern, with Robert Irvine
and several other chefs and mixologists
as well. We expect to see 20,000 people Phillip Jarrell, WEBB Banks Vice President
there over the course of the event between Kris Shirley Endean, Director of Supplier Innovation, Cruise & Key Accounts; Rachel
Relations, WEBB Banks, with Martha Stewart
March 13 to 17. We’re doing 15 events Hale, President of The Hale Effect; Roberto
over those five days ourselves. It’s an Volpe, Area Manager, Gonzalez Byass, and
incredible investment from our brand his fiancée, Veronica.
partners and ourselves to be there. But it’s
such a platform for us. It’s a partnership
with Atlantis that is years and years in
the making that continues to improve,
continues to go to new heights.”

Amelia Sofis, 818 Tequila, Florida & Caribbean
Market Manager

Summit of the Americas April 2024 76