Page 22 - TFWA World Exhibit 2024 Special Edition
P. 22

INSIDER




                                                                               undergoing full refits and showcasing their
                                                                               latest store designs. InMotion will also be
                                                                               opening an additional larger store to serve
                                                                               the growing technology needs of travelers
                                                                               with a focus on Apple products.
                                                                                  The majority of the new concessions
                                                                               will open in the Airside Terminal from
                                                                               which all of PIT’s arriving and departing
                                                                               flights operate. Some concessions will also
                                                                               open in PIT’s new terminal, scheduled
                                                                               to open next year, including pre-security
                                                                               locations.

                                                                               The New PIT
                                                                                  As part of its transformation from a
            MAC is one of six new retail concepts awarded to Avolta’s Hudson Group at PIT.  hub to an origin and destination airport,
                                                                               PIT added a lot of new air service,
                                                                               from ultra-low cost carriers, to regional
          adding such a headline brand as Shake   Champion City Sports. We will be able to   commuter carriers, to global flag carries.
          Shack, the global burger chain that opened   offer popular Pittsburgh sports team wear   Dietz says his mandate was to make
          its first Pittsburgh location at the Terminal   and memorabilia from the local Steelers   sure they were meeting the needs of the
          in the Strip District this May. The new   and Pirates teams, but also from American   wide range of passengers they were now
          dining options also join Beercode Bar   football, ice hockey, baseball, and other   looking after at PIT.
          & Kitchen, which opened in June in the   memorabilia. Sports are such a key part of   “We want to provide a shopping
          Airside Center Core near Concourse C.   Pittsburgh,” he says.        experience that is accessible to all types of
              All concessions programs at PIT are   Both MAC and Champion City Sports   passengers, including offering various price
          now handled in-house.             are among six new retail concepts awarded   points.
              “We’re working with all the food,   to Avolta’s Hudson Group. The seven-year   “That’s why we have the mix of quick
          beverage and retail operators, including   contract covers 8,000 sq-feet of concession   serve, as well as sit down, and global as
          the planning and the programming for the   space, and includes Duquesne & Co. a   well as the local brands. Pittsburgh is the
          new landside terminal building, combining   platform for local artisans and brands, as   home of many technology companies,
          that effort with the construction so we can   well as three new Hudson travel stores.  for example, and this is reflected in our
          deliver one seamless experience when we   Hudson currently operates nearly a   retail offer. We take a very holistic look
          open,” tells TMI.                 dozen travel convenience, specialty retail,   to making sure that we are catering to
                                            and duty free stores at PIT, including   the passengers on these carriers that are
          Retail additions and expansion    Hudson Booksellers, Dunkin’, locally born   providing new service into Pittsburgh,” he
              Dietz is also very enthusiastic about   Sarris Candies, and Pittsburgh Duty Free.    said.
          some of the retail options that are opening.   In addition to the new options   PIT recorded it busiest June in almost
              “I think we are most excited about   opening, Dietz says that some existing   two decades this year, and the airport wants
          introducing MAC Cosmetics; the brand   concessions, including Johnston and   to be sure it can handle all this additional
          is such a global authority. Pittsburgh is   Murphy and InMotion, (operated by   traffic and provide a great experience for
          also a sports town, so we are bringing in   W.H. Smith’s Marshall Retail Group), are   all its passengers.
                                                                                  “Our business is very data informed,
                                                                               but also reflective of the new market
                                                                               concerns,” says Dietz. “We see this as a
                                                                               great opportunity in a changing market. As
                                                                               an airport that has successfully made the
                                                                               transition from a hub operation to an origin
                                                                               destination airport, it’s a great place to do
                                                                               business as we connect passengers and
                                                                               businesses together so that everybody has a
                                                                               great experience.
                                                                                  “We are excited to welcome new
                                                                               and expanded business partners at the
                                                                               airport who are excited to be a part of
                                                                               the transformation,” concludes Dietz.
                                                                               “We appreciate the investment they are
                                                                               making into the passenger experience and
                 Beercode, which opened in June in the Airside Center Core near Concourse C,   their support of the growing business and
                 offers a taste of Pittsburgh’s best brews through a gastropub-style restaurant   economic impact our airport has on this
                 serving craft beer on tap and bar-style eats for breakfast, lunch and dinner.  region.”

          October 2024                                                                             22
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