Page 24 - TFWA World Exhibit 2024 Special Edition

INSIDER

Heinemann Americas, Inc., celebrated its tenth anniversary this summer with a global Town Hall Meeting which was streamed from Miami to
all Heinemann employees around the world.

Heinemann celebrates 10 years in the Americas as it strives to be the
cruise supplier/retailer of choice

Heinemann Americas is celebrating its 10th year anniversary this year, following a successful decade
of establishing itself in the market and growing its business in important new directions. Travel Markets
Insider’s Lois Pasternak recently met with Nicolas Hoeborn, Managing Director in Heinemann Americas’
offices located in Miami’s prestigious Coral Gables to discuss the evolution of the company and its plans for
the future.

Heinemann Americas – a 100% primarily to better serve some of the director 2 1/2 years ago
owned subsidiary of global travel retailer company’s existing clients, explains “We were not present in the market,
Gebr. Heinemann – was opened in 2014, Hoeborn, who was named managing but we had customers expanding here that
we worked with for many years, mainly
MSC and Harding. So we said, ‘Okay, we
need to be able to service them with the
same standards in the Americas as we do in
the rest of the world.’
“This was initially why we opened
an office in Miami. It’s the heart of the
cruise industry, and that’s where we want
to be. Since this was a new region for us,
we wanted to establish the Heinemann
name and look for any other opportunities
that are out there. But the spark itself was
to support our existing customers in this
region where they are growing.”
One of the unique characteristics
of Gebr. Heinemann and its subsidiaries
is that the company is equally a retailer
Nicolas Hoeborn was named Managing Director of Heinemann and distributor and an expert in all sales
Americas 2 1/2 years ago. channels of travel retail.

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