Page 32 - IAADFS Summit 2023 Special Edition

INSIDER

Looking at the future of cruise retail through the eyes of the “Trinity,” The Moodie Davitt Report’s Dermot Davitt, moderated a panel
made up of Carnival Cruise Line VP of Onboard Revenue Luis Terife, Starboard Cruise Services President & CEO Lisa Bauer, and
What Comes Around Goes Around CEO Seth Weisser (representing the very hot product category of vintage fashion).

Reimagining Cruise Retail for a new Travel Era

One of the highlights of this year’s brand: Carnival Cruise Line VP of Onboard needs.
Seatrade Cruise Global event was a Cruise Revenue Luis Terife, Starboard Cruise Setting the stage, Heubel reported that
Retail Session organized by Nadine Services President & CEO Lisa Bauer, and cruise retail revenue was estimated to be
Heubel, Seatrade’s Retail Ambassador What Comes Around Goes Around CEO approximately US$2 billion in 2019, and
(whose day job is heading up the travel Seth Weisser (representing the very hot with more than 100 new ships currently
retail advisory practice for North America product category of vintage fashion). under construction, this number is forecast
at Newmark.) The overall theme was how to ensure to increase significantly over the coming
Heubel introduced the panel by the industry has a strong, sustainable, years.
thanking Seatrade for acknowledging the robust cruise retail sector in the years As passenger numbers increase, so too
importance of the retail sector within the ahead. Specific topics touched on shared has the space dedicated to retail – but so
cruise industry, and designating the session insights on key consumer drivers such as have guest expectations towards the retail
as the “official start of putting retail on the sustainability and digitalization, who the offer, she said.
map in a more meaningful way.” new cruise consumer is and what motivates “While maybe 10 years ago guests
Excellently moderated by The Moodie them to shop onboard, the growing could be satisfied and revenue maximized
Davitt Report’s Dermot Davitt, the panel importance of experiential retail and how with great promotional deals only, in
represented the industry “Trinity” from the the assortment and retail experiences today’s world this is far from enough,”
lens of the cruise line, the retailer and a should be adapted to guests’ evolving cautioned Heubel.
Ships continue to create amazing
entertainment options – and onboard retail
must be part of this evolution if it is to
remain relevant for the cruise guest.
The more space dedicated to retail on
a cruise ship, the higher revenue generated.
Equally important, the more guests are
satisfied with the retail offer, the higher
their overall net promoter score will be –
a critically important KPI for the cruise
industry.
“No party of the value chain can
achieve this alone,” said Heubel. “If we
want the guest to win, we all have to win –
cruise lines, retailers and vendors.”
The retail session at the 2023 Seatrade
Cruise Global was seen as a way to kick-
start the cruise trinity discussions, with
Nadine Heubel, Seatrade’s Retail Ambassador, set the stage for more to come.
the Cruise Retail session, in her opening remarks.
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