Page 56 - B2B All Year Round Vol.8

Used Car Market

The used car market is divided into a purchase market and a sales market due to its distribution characteristics.
The market for disposing of owned cars (My Car Sales) and the market for buying new cars (buying my car) coexist,
and various players are running their business under this value chain.

Corporations Individuals
(Lease and rental companies)
(purchase market)
Put cars on the market

Corporation-type Corporate sales Offline auction Maintenance shops Online auction Inter-individual
trading platform agents / public sale or new car sale shops trading platforms

(distribution)
Small, medium, and large retailers Auction Small, medium, and large retailers
(used car dealers) agents (used car dealers)
Trading and brokerage

Consumers
Sales market

■ Complicated market structure: Various market participants are running businesses in the purchase market and sales market under the he value chain. (However, traders’ poverty leads to increased consumer complaints.)
■ Expansion of online platform percentage: The online auction market is expanding as a My Car Sales platform for general consumers.
■ Expansion of online/offline auction business percentage: With the used car market expanding, demand for information transparency is increasing. MARKET INSIGHT 03
→ The corporate-type auction platform is preferred, boosting the online/offline auction market.