Page 61 - B2B All Year Round Vol.8

Online Auction Platform & Used Car Direct Sales Shop

■ Provides “My Car Sales service” to individual customers through online platform;
Evaluators evaluate cars before proceeding with auction (dealer bidding)
■ Operating direct sales shop (retailer) within Yongin auto hub; owns 300 cars

Online Auction Overview of Direct Sales Shop

My Car Sales Service Direct Sales Shop (retail)

No. of No. of 520 member traders
customers 480,000 people traders nationwide
No. of No. of 35 evaluation special-
cars traded 3,500 cars monthly special staff ists nationwide

External view Internal view Cars on display
Yongin Auto Hub
Shop location (242 Jungbu-daero, Giheung-gu, Yongin, Gyeonggi-do)
Auction brokerage
and support for trading process Business July 2017
inception
Public bidding
Enter simple information to No. of cars traded 300
apply for the service.
Sell used cars · Cars under direct sales + Commissioned sales by brand
Individual Multiple dealers Characteristics · Provide additional products and financial services in
addition to cars
· Development of AJ specialist guarantee program
Specialists Register cars to Auction Support for
evaluate cars be sol transparent trade boosts customer satisfaction.
Yongin Auto Hub
Displaying 8,000 cars indoors
Size
SINGAL (the world’s largest single market)
Yeongdong Expressway
JC
Land 26,800 pyeong
Yongin Area
Yongin-Seoul Expressway
HEUNG Auto Hub 53,100 pyeong
DEOK Gyeongbu Expressway Build-
IC (Total floor area, 4 aboveground
ing
Heungdeok IC stories, 4 underground stories)
(10 minutes)
No. of tenants 100 shops
SINGAL
IC
Singal IC
(5 minutes) Major AJ SellCar, K Car,
operators Hansung Motor, etc. COMPANY OVERVIEW 08
■ Source: Map, Yongin Autohub homepage