Page 64 - B2B All Year Round Vol.8
P. 64
Offline Auction –
Running the largest car domestic auction market
■ Obtaining daily (online auction) & weekly (offline auction) used car actual trading data → the only domestic business model
■ Based on actual trading, can develop various services and provide contents (B2C, B2B, etc.)
Domestic Offline Auction Markets Auction Member Firms
Company Location Capacity Supply sources Auction schedule Member Firms by Region
Financial and rental companies
Financial and rental companies
Anseong, + Own purchases
+ Own purchases
Up to 2,000 cars
Wednesday
July 2017 July 2017 Up to 2,000 cars Wednesday
Gyeonggi-do Rent car companies, partnered
Rent car companies, partnered
firms, specialist providers, etc.
firms, specialist providers, etc. 4&06- ("/(80/
*/$)&0/
Much of the volume comes from (:&0/((*
K company Gyeonggi-do 700 ~800 cars -
retailing complexes.
/035)
$)6/($)&0/(
L company Gyeonggi-do 1,200 cars Rental cars represent 90%. -
/035)
4065) %"&+&0/ (:&0/4"/(
$)6/($)&0/(
Gyeonggi-do 800 cars -
Capital firms %"&(6
H company Gyeonggi-do 1,000 cars New car sales shops and financial - /035) 6-4"/
+&0--"
/rental companies.
Gyeongsang-do 400 cars - (8"/(+6 (:&0/4"/( #64"/
4065)
4065)
+&0--"
Auction Market Fees
Fee for putting cars Fee for putting cars Fee for successful Fee for successful
Type
for sale for resale deals bids +&+6
Standard price Per car Per car Successful bid price Successful bid price value
Auction schedule Every Wednesday (onsite, online, mobile)
Car volume for An average of 1,280 (up to 2,000) per auction /
Lowest fee - - 100,000 won 100,000 won
trading winning bid rate: 50%
Membership 1,100 firms
Highest fee - - 400,000 won 400,000 won
Auction center (336 seats), Display center (1,800
Facility cars), filming studio, performance inspection center,
Fee payer Car sellers Car sellers Car sellers Successful bidders car wash center, etc. STRUCTURE 11