Page 64 - B2B All Year Round Vol.8
P. 64

Offline Auction –

          Running the largest car domestic auction market


          ■ Obtaining daily (online auction) & weekly (offline auction) used car actual trading data → the only domestic business model
          ■ Based on actual trading, can develop various services and provide contents (B2C, B2B, etc.)




                  Domestic Offline Auction Markets                                                   Auction Member Firms
                      Company       Location       Capacity        Supply sources   Auction schedule   Member Firms by Region

                                                               Financial and rental companies
                                                               Financial and rental companies
                                     Anseong,                      + Own purchases
                                                                   + Own purchases
                                                 Up to 2,000 cars
                                                                                       Wednesday
                      July 2017      July 2017   Up to 2,000 cars                      Wednesday
                                    Gyeonggi-do                Rent car companies, partnered
                                                               Rent car companies, partnered
                                                               firms, specialist providers, etc.
                                                               firms, specialist providers, etc.                        4&06-       ("/(80/

                                                                                                                   */$)&0/
                                                              Much of the volume comes from                                 (:&0/((*
                      K company     Gyeonggi-do   700 ~800 cars                           -
                                                                  retailing complexes.
                                                                                                                               /035)
                                                                                                                              $)6/($)&0/(
                      L  company    Gyeonggi-do    1,200 cars   Rental cars represent 90%.  -
                                                                                                                                        /035)
                                                                                                                      4065)  %"&+&0/    (:&0/4"/(
                                                                                                                     $)6/($)&0/(
                                    Gyeonggi-do    800 cars                               -

                                                                    Capital firms                                                     %"&(6
                      H  company    Gyeonggi-do    1,000 cars  New car sales shops and financial  -                       /035)            6-4"/
                                                                                                                          +&0--"
                                                                   /rental companies.

                                   Gyeongsang-do    400 cars                              -                           (8"/(+6    (:&0/4"/(  #64"/
                                                                                                                                  4065)

                                                                                                                     4065)
                                                                                                                     +&0--"
                  Auction Market Fees
                                   Fee for putting cars   Fee for putting cars   Fee for successful   Fee for successful
                         Type
                                       for sale        for resale       deals           bids                         +&+6
                      Standard price    Per car         Per car     Successful bid price  Successful bid price value
                                                                                                        Auction schedule  Every Wednesday (onsite, online, mobile)
                                                                                                         Car volume for   An average of 1,280 (up to 2,000) per auction /
                       Lowest fee         -               -           100,000 won     100,000 won
                                                                                                           trading   winning bid rate: 50%
                                                                                                          Membership  1,100 firms
                       Highest fee        -               -           400,000 won     400,000 won
                                                                                                                     Auction center (336 seats), Display center (1,800
                                                                                                            Facility  cars), filming studio, performance inspection center,
                       Fee payer       Car sellers     Car sellers     Car sellers  Successful bidders               car wash center, etc.                           STRUCTURE 11
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