Page 67 - B2B All Year Round Vol.8
P. 67

Additional Potential: Create new added values through

          the integrated online and offline auctions


          ■ Obtaining daily (online auction) & weekly (offline auction) used car actual trading data → the only domestic business model
          ■ Based on actual trading, can develop various services and provide contents (B2C, B2B, etc.)




                  Create new added values using used car database                        Others

                                                                                           Inventory financing
                     Online alliances
                     Online alliances                                                      Inventory financing





                                                                                                   Online/offline auctions
                                                                                                   Online/offline auctions
                            Operating the country’s
                            Operating the country’s
                                                           Obtaining actual trade data
                              largest online
                              largest online               Obtaining actual trade data
                                                                                                                     Brokering
                                                           on used cars through auctions
                            /offline auction market        on used cars through auctions                             Brokering
                            /offline auction market
                                                                                                                  dealer members
                                                                                                                  dealer members
                                                                                                                   and financial
                                                                                                                   and financial
                                                                                                                    companies
                                                                                                                    companies
                                                                                                                                Financial company
                                                                                                                                Financial company
                                                                                                         Used car dealers
                                                                                                         Used car dealers
                                                                                                                                 (Capital, etc.)
                                                                                                                                 (Capital, etc.)
                                                                                                                      Provision of
                                                                                                                      Provision of
                                                                                                                       credit
                                                                                                                       credit
                                                                                           EW product development
                                                                                           EW product development
                                                                                                   EW
                                                                                                   EW
                          Using data – Developing price &                                                                        Sell certified
                          Using data – Developing price &
                                                                                                                                 Sell certified
                                                                                                                                 used cars
                                                             Integrating big data
                                                                                                                                          Final purchaser
                                                                                                                     Used car dealers
                                                                                              Sell used car EW products
                           statistics and recommended
                           statistics and recommended        Integrating big data             Sell used car EW products  Used car dealers  used cars   Final purchaser
                           algorithms (personalization)
                           algorithms (personalization)
                                                                                                Securing customer confidence through development of various EW products
                                                              Example of
                            using analysis
                            using analysis                    Example of                        Securing customer confidence through development of various EW products
                              database
                                                               big data
                              database                         big data
                                                                                           Diversifying auction services
                                                                                           Diversifying auction services
                                                                                                           Diverse auctions             Provide auction and
                                                                                                           Diverse auctions
                                                                                                                                        Provide auction and
                                                                                                                                        purchase services
                                                                                                           - More than once weekly
                                                                                                           - More than once weekly      purchase services
                                                                                                           - Blind auctions
                                                                                                           - Blind auctions
                                                                                                           - Arbitrary auctions for
                      Sell database to  Sell database to  Successful   Successful bid                      - Arbitrary auctions for
                                                                   Successful bid
                      Sell database to
                                    Sell database to
                                                          Successful
                                                                                                             special customers
                                                        bid trend by car
                                                                    DB by seller
                      used car dealers
                      used car dealers  financial companie  bid trend by car  DB by seller                   special customers                                       STRUCTURE 14
                                   financial companie
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