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9The Mersey Forest PlanSummaryThis enables us to bett er establish, look aft er,and nurture a culture of trees, woods, and other habitats, bringing more benefits for people,nature, and climate.12. Strategy and policy12.1 Keep abreast of the national and local policy context in which we operate, staying alert to changes and reacting to new policy drivers, and helping shape policy development to ensure ongoing support for our work.12.2 Work with our partners to ensure strong support for The Mersey Forest Plan and its delivery within their own strategies and policies. 12.3 Contribute to place making, new development, regeneration and restructuring, by securing recognition to The Mersey Forest Plan within Local Plans.12.4 Contribute to neighbourhood planning, sett ing out and supporting local priorities and aspirations.13. Funding and financing13.1 Secure our basic core funding from our local authority partners through our partnership agreement.13.2 Secure and eff ectively manage additional funds from a range of public, private, and charitable sources, ensuring that they are used to deliver benefits for people, nature, and climate.13.3 Explore innovative funding mechanisms to deliver our work, securing a growing proportion of funds through private mechanisms. 13.4 Advise and support landowners and managers on the funding available to establish and look aft er trees and woods on their land, and on how diff erent payments can be combined.14. Data, knowledge and evaluation14.1 Ensure evidence underpins everything we do.14.2 Monitor and map our work and its impact on people, nature, and climate, building on long term monitoring.14.3 Establish The Mersey Forest as a living lab.15. Communications and marketing15.1 Engage, connect with, listen to, inform, energise, and influence key audiences, promoting ways to get involved. 15.2 Share information about the importance of trees and woods, working to couple a growing knowledge and understanding of trees and woods, with increased care and responsibility.15.3 Communicate the impact of our work for people, nature, and climate.15.4 Tell our story and give people the space to tell theirs, with a view to nurturing a culture of trees, woods, and other habitats.These principles set out the crucial supporting work that underpins our delivery. HOW10:1return on investment in thelast ten years.For every %u00a31 invested by local authorities in The Mersey Forest, communities gain %u00a310 of natural and social capital benefits.9