Page 44 - MARKETING & PUBLIC RELATIONS EBOOK IC88

 Call centres or service centres, where intending customers can call and have their insurance
needs met
 Kiosks with touch technology
 Over the Counter (OTC) in big stores, exclusively or along with other service products
 Personal contacts in residential colonies or offices

2. Preliminary studies indicate that insurers may be able to use the Internet for the following
purposes.

 Provide basic information about available plans to prospects
 Provide answers to frequently asked questions about insurance in general and about the
insurer's offerings in particular
 Provide details of nearest location of insurer's representative or office
 Provide quotations for premium and for loans
 Provide information to policyholders about policy status, pending requirements, etc.
 Premium collection
 Sell simple policies like Personal Accident, Medical, Householders, Pure Endowment, Annuities,
etc., requiring little underwriting. The signed policy document can also be delivered by the
Internet
 Agents, individually or collectively, can be informed instantaneously about changes in practices,
new plans, targets, completions, status of proposals, claims arising, etc.
 Policyholders can be informed collectively about their obligations under the policy like making
nominations, informing changes in status of goods covered from time to time.

(f) Web Aggregators

The IRDA Regulations issued on 3rd December 2013 provide for Web Aggregators (WA) to be licensed
as intermediaries. WAs can be companies or Limited Liability Partnerships, which have a net worth of
not less than T 10 lakhs and which have as their main object web aggregation of insurance products.
They will not be allowed to do any other business. The Principal Officer and others who are active in
soliciting insurance business will have to undergo training for 5n hours to start with and for 75 hours
every three years.

C. PROMOTION

(a) Purpose

The purpose of `Promotion' is to communicate with the market, so as to
 inform prospective customers about the product or the products
 inform existing customers about new products features, price offers, new channels, new ways of
access
 generate interest in offers
 persuade prospective customers to try a new product (first purchase)
 persuade existing customers to continue use of the product(repeal purchase)

Promotion is done through a mix of

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