Page 41 - PR Communication Age - JUNE 2016
P. 41
INFORMATION &
TECHNOLOGY
Hindi edition of Facebook added new features to Messenger Doug Brown, who leads mobile tech-
on roll which now syncs and matches users' nology for FIS Global, a major provider
mobile contacts instantly, and will en- of software and technology for ATMs.
Facebook has rolled out a new tool to able the users to find and chat with
let Hindi speakers express themselves their friends even more quickly. Brown said that authenticating on the
in the native language with ease. "We handset reduces the time spent at the
are now rolling out a lightweight Hindi Users just need to enable access to ATM to around 10 seconds instead of
editor inside the Facebook app for An- contacts in the Messenger app for the the typical 30 to 40 seconds. "The per-
droid phones," the social media giant best experience," the California-based formance is kind of shocking to some
said in a statement. company said in a statement. Yahoo people, they almost jump back at the
Messenger will support Hindi (on An- instantaneous response," Brown said.
When the app setting is turned on, a droid devices only), Chinese, French,
button is added to the bar where you German, Indonesian, and Spanish. GPS a must in mobile
type updates and comments, which phones from Jan 2018
automatically transliterates Roman Cardless ATM transaction
characters to Devanagari script. via Smartphones swellings Come January 2018, mobile handset
"When people use this, we take the manufactures will be able to sell their
characters typed in English and suggest The "cardless" automatic teller ma- products in India only if the product has
similar Devanagari characters. chine (ATM) is gaining ground in the US the emergency feature that enables
and around the world, with identifying the location through satel-
This new option will also remember the smartphone technology allowing for lite-based GPS.
suggestions you use the most. We're speedier and more secure transactions.
just starting to roll this out and work- A notification from the DoT also said
ing to improve, but if we don't get the Dozens of US banks are installing new that effective January 2017, mobile
Devanagari characters right, there is ATMs or updating existing ones to al- phones without facility of panic button
an option to type them in yourself," low customers to order cash on a mo- by pressing 'numeric key - 5' or 'nu-
the statement added. This feature is bile application and then scan a code meric key - 9' to invoke emergency call
available to people in India on the lat- to get their money without having to cannot be sold.
est version of Facebook for Android insert a bank card.
app, Facebook said. "Technology is solely meant to make
US banking giants Wells Fargo, Bank of human life better and whats better
Hindi option on Yahoo America, and Chase are in the process than using it for the security of women,
Messenger launched of deploying the new ATMs, as are a I have taken a decision that from Janu-
number of regional banks and financial ary 1, 2017, no cell phone can be sold
Yahoo Messenger will now support Hindi groups around the world. Makers of without a provision for panic button
and five other non-English languages in ATMs and financial software groups are and from January 1, 2018 mobile sets
order to help bridge the language gap ramping up to meet this demand. "We should have also GPS inbuilt," Ravi
and create personalised experiences for think our model (using smartphones) Shankar Prasad, Minister of Communi-
its users. "On popular demand, we have reduces a lot of vulnerabilities," said cations and IT, said.
PR COMMUNICATION AGE June 2016 41
