Page 42 - PR Communication Age - JUNE 2016
P. 42
SNIPPETS
Flintstones car gets park- In addition to the ebook, the "Bible tivity to a food item causes the im-
ing ticket Emoji" website also allows users to mune system to produce anti-bodies
produce their own translations by typ- that recognise the allergen, but does
The owner of a replica Flintstones car ing a Bible verse into a text box and not cause visible allergic reactions such
found himself in deep rubble after get- having it converted to emoji. as skin rash or hives.
ting a parking ticket in a Florida city.
The translator behind the project, who The Euro Prevall study, a survey of the
The Stone Age vehicle, made popular would only identify him- or herself with general population, found that 26.5%
in the classic cartoon series and spin- the cool-dude-with-sunglasses emoji, Indians are sensitive to shrimp,
off films, was pictured illegally parked told that the inspiration for the project sesame, wheat, corn and tomato
in Key West, with a red warning sticker came from the idea of a futuristic Bible which is significantly higher than Euro-
stuck to the front wheel. The note written within the constraints of social peans (16.2%).
said, "This Flintstone car is in front of media outlets like Twitter.
828 Emma Street. It is illegally parked Apartment complex
in the public right of way. A child cannot be named threatens to evict non-
Cyanide Facebook friends
Diamond studded, Croco-
dile Purse Sells for Record A woman cannot name her daughter Residents of a Salt Lake City apartment
$300K 'Cyanide', a British court has ruled in a complex said they were outraged to be
landmark case, saying her unusual threatened with eviction if they refused
A white crocodile skin Birkin bag be- choice might harm her children. to friend the complex on Facebook.
came the most expensive handbag
ever sold at at an auction, when it was The woman, who also chose the name Tenants at City Park Apartments said
purchased for more than $300,000 at 'Preacher' for the girl's twin brother, the "Facebook addendum" taped to
Christie's auction house in Hong Kong. insisted that she had a right to name their doors and ordered them to friend
her own children. But the mother, the apartment complex on the social
Bible translated into from Powys, Wales, was thwarted by media site within five days or be found
emojis 'for millennials' top judges. in breach of their rental agreements,
which some residents said they signed
A new translation of the Bible updates Indians most sensitive to months ago, before the addendum
the religious text with modern technol- 24 food items, but least was authored.
ogy, replacing several words with allergic too
emojis. "I don't want to be forced to be
Indians have the highest sensitivity to someone's friend and be threatened
The digital text titled "Bible Emoji: a basket of 24 food items, including to break my lease because of that,"
Scripture 4 Millenials" uses Apple's fruits, vegetables, seafood, and cere- tenant Jason Ring told. "It's outra-
vast library of emoticons to retell all 66 als, among others, revealed a first-of- geous as far as I'm concerned."
books of the Bible in a way intended its-kind study on food allergies. Sensi-
to relate to young people.
42 PR COMMUNICATION AGE June 2016
