Page 37 - The Insurance Times July 2025
P. 37

New Product Launches







         Galaxy Health Insurance launches new                 It is jointly promoted by industry giants, including Venu
                                                              Srinivasan, Chairman Emeritus of TVS Motor Company and
         product with wellness-linked benefits                Sundaram-Clayton Ltd, and the family of V Jagannathan,
         Galaxy Health Insurance has launched a new product —  former CMD of United India Insurance.
         Galaxy Marvel — to meet the evolving needs of today’s
         health-conscious society.                            ICICI Prudential Life launches ‘SIP+’, tar-

         Launched in partnership with Policybazaar, the product gets young investors
         encourages wellness by offering health-linked incentives and  ICICI Prudential Life Insurance has introduced the ICICI Pru
         digital wallet credits to policyholders who maintain good  Smart Insurance Plan Plus (SIP+), a new market-linked in-
         health. Among its other features are premium discounts for  surance product targeting young investors.
         healthy lifestyles and zero co-payment feature. It includes
         coverage for modern and AYUSH treatments, including ro-  The product, which requires a starting monthly premium of
         botic surgeries, room rent without caps, outpatient services  just Rs 1,000, blends investment and insurance, “making it
         across four plans, and additional benefits such as newborn  both cost-effective and tax-efficient for first-time earners
         and maternity cover.                                 and young professionals”, it said in a release.

         Partnership with Policybazaar                        The launch comes at a time when India’s economic momen-
         The company has partnered with Policybazaar to make  tum is driven significantly by its young population, which
         Galaxy Marvel available to its present and potential cus-  accounts for roughly 65 percent of the total demographic.
         tomer base pan-India. The launch of Galaxy Marvel follows
         the insurer’s first flagship product, Galaxy Promise, launched  India is set to become the world’s third-largest economy by
         in October 2024.                                     2028, ICICI Prudential Life said, citing Morgan Stanley pro-
                                                              jections. In this context, the company sees SIP+ as a tool to
         Over the past year, the company has expanded its physical  help the youth participate in this growth story through dis-
         presence across South India, insured over 72,900+ lives in  ciplined investing.
         Tamil Nadu, and built a strong network of 5,330+ agents in
         the state.                                           “ULIPs are inherently strong wealth-creation tools, and with
                                                              this new product, we want to encourage young Indians to
         “Understanding the pulse of India, we have introduced  start their investment journey early,” said Amit Palta, chief
         Galaxy Marvel – a plan that incentivises wellness by reward-  product and distribution officer at ICICI Prudential Life In-
         ing policyholders for maintaining good health. Policybazaar  surance. “This plan offers affordability, flexibility, and secu-
         has been a trusted and forward-thinking partner, consis-  rity, all in one package.”
         tently driving innovation and customer value in the digital
         insurance landscape,” said G Srinivasan, MD & CEO, Galaxy  SIP+ offers investors 25 funds and four portfolio strategies,
         Health Insurance.                                    the  release said, adding it also  allows unlimited fund
                                                              switches without incurring tax or fees, offering a nimble
         Headquartered in Chennai, Galaxy Health Insurance re-  approach to asset allocation.
         ceived licence from the IRDAI in March 2024. It currently
         operates through a network of over 8,800+ agents across  Recognising the tech-savvy nature of its target audience,
         the  four  southern  States  –  Tamil  Nadu,  Karnataka,  the company said it has enabled a fully digital purchase
         Telangana, and Andhra Pradesh.                       experience.

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