Page 33 - Banking Finance July 2017

INTERVIEW

ganization but also throughout the ecosystem, and enables which are built on the best practices and learnings imbibed
clients to offer successful product bundles, including prod- from the industry.
ucts and services from other service providers, to custom-
ers irrespective of customer account hierarchies and com- How do you view the size of Indian market and
plexities related to multiple entities and geographies. Such what are the future prospects?
bundles have been launched using Xelerate in as less as two The Indian market has been vast and varied with a mix of
days' time, providing clients with a considerable competi- PSUs, private banks and the newer payment banks.

“ SunTec's industry agnostic product suite Xelerate, There has been an increasing trend of banks
moving to a much more customer-centric
caters to 8 of the top 10 banks in India. The model bringing to attention the importance
product is used by around 40 clients spread for relationship based pricing solutions.
across 60 countries with around 300 million end Most of the more innovative banks under-
stand that it is not only financial products that
customers. they need to sell to their customers, but be-
“
tive advantage and allowing them to increase their portfo- come relevant as a partner to the ecosystem. To understand
lio and enhance customer stickiness. how value is generated and consumed within the ecosys-
tem, an enterprise solution is absolutely necessary. The need
Using Xelerate, our clients can view the global relationship
of the hour is middle office solution which can give banks
of the customer and ensure that the best personalized deal
the complete vision of the customer.
is delivered to the customer at the right place at the right
time. The dynamic offer design capabilities are further aided
You are having operations in many countries.
by contextual product and customer insights through state-
of the art analytics capabilities, thereby enabling informed How has International Operation helped to bring
business decisions. cutting edge technology in India?
With out of the box functionalities, clients are able to get The banking market in different regions specifically, the
instant visibility on the potential fitment of the solution in any European market is highly innovative, going through con-
business context. Xelerate has 64 installations in 58 countries stant metamorphosis in terms of products, services, schemes
and relations. SunTec is a product company where we be-
enabling 38 clients serve 290 million end customers.
lieve in imbibing the best practices from around the world
What has been your performance in last finan- into our product. This helps in developing a product which
can do things that some of the local banks are not thinking
cial year and what targets you have set for com-
about, we facilitate our customers with evolved solutions
ing year?
that helps them maintain the competitive edge.
From an India stand-point, it has been a great year as we
are working with top Indian banks that we have signed up
Are you planning to launch any new products/
with and helping them prepare ahead of the GST rollout on
services?
1st July. Internationally, we are looking at expanding our
SunTec as a company is constantly on the lookout for new
footprint and not only continuing to work with top banking
developments that will impact target markets. Launching
institutions, but also expand to working with distinguished
SunTec's new offering - Xelerate for GST prior to the GST
name in the digital and communications services
industry.
To achieve better results based on the core beliefs “ There has been an increasing trend of banks
and values, SunTec has set ambitious goals across moving to a much more customer-centric model
four pillars namely - people, process, product and bringing to attention the importance for
clients. Here the focus is on attaining the pinnacle “
of quality by following strong, adaptable processes relationship based pricing solutions.

BANKING FINANCE | JULY | 2017 | 33

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