Page 30 - Banking Finance July 2017

ARTICLE

Be it a commodity marketing or services marketing ulti- Next, the very aspect of communication comes into play
mately it is the quality that matters. Quality is nothing but what information each stakeholder / customer need and
a summation of cost and time. Changing any one of these how to deliver the same. Organization's roles and responsi-
variables would lead to change the outcome. If the amount bilities exist in such a boiling context as one of the major
of time is shortened to complete the assignment, either the determinants. Roles, assignments, relationships to make
cost is to be increased or quality is to be lowered. Quality sure that the right people are assigned with the right job,
refers to identifying the quality standards relevant to the especially if the crucial arena are accounted for [like man-
assignment and determining how to measure and satisfy power utilization, Non Performing Assets recovery / recov-
them. ery management, capital shortages]? Credit, market, liquid-
ity as well as operational risk factors being positively and
Managing capital and risk exist at the front door. Tapping appropriately encountered.
the high growth opportunities ensuring capital efficiency
stay thus at the forefront. Essentially, before the broad Why not to try with the joint endeavours in a more pro-
objectives / strategies are set the crucial aspects are to be nounced way may be with the telephone, insurance, non-
kept in mind. The risk factor, that is to say determining the conventional energy agency, post offices having a reach
risks likely to affect the implementation and evaluating pos- deep and wide and also resorting to PPP (Private- Public -
sible responses. Business without risk is similar to day with- Partnership) drive. Otherwise, watch like a silent spectator
out night! It is just like sugar and salt in life. and be ready to capsize! The market share is gone! Crying
over spilt milk does not help anyway!
Consolidation would definitely continue to be the key factor
but obviously is not the end as is presently thought of, rather In such a process it is also as clear as anything the stake
the tip of an iceberg!! Tying up / amalgamation / merger holders cannot shark off the responsibility, obviously, under
with the stronger is definitely one of the way outs. But what the ongoing facts and circumstances. Measures already
are the things that are to be done thereafter have the prob- taken are good beginnings only the need is there to con-
lems faced by the regional rural banks been solved after the tinuously changing the strategies best suited under a given
mergers which are already taking place in a big way! Actu- situation.
ally, in today's unprecedented talent crunch, the business
world as a whole is grappling with developing the leader- Obvious enough, the choice of strategy also depends on facts
ship, talent, risk awareness and of course the very task of and circumstances may be one particular strategy becomes
building up / inculcate positive- change adapting attitude. outdated or calls for supplements not necessarily by discard-
ing the older one. This renovation is thus a continuous pro-
cess. The redesigning of existing processes can effectively lead
to dramatic enhancements in performance that enables the
organization to deliver greater value to customers in ways
that also generate higher profits to the stakeholders.

The happenings thus require a conscious and undivided at-
tention. A well-groomed strategy could not only help pro-
tect the fund deployed, but also enable to face competition
through customers' confidence building.

Time management aspects call for serious consideration ir-
respective of size of the Institution, obvious enough!

The issue is a burning one in as much as the same not only
affect liquidity, profitability and equity of individual company

30 | 2017 | JULY | BANKING FINANCE

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