Page 39 - Banking Finance November 2017
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ARTICLE

         4. Near Field Communication (NFC)                    internet), delivery of government services digitally and also
         Contactless payment is the new trend in the Payments  increasing digital literacy. This initiative will bring in
         industry worldwide. NFC (Near Field Communication) is a  enormous opportunity for banks to innovate and expand
         wireless technology that enables a variety of contactless  services to vast majority of rural population though
         applications, such as payments. Contactless payment card  electronic deliverables.
         enables the consumers pay with a simple tap of their card.
                                                              Deepak Mohanty committee set by RBI to prepare a five
         The NFC enabled terminal transmits payment details without  year financial inclusion strategy, suggested low cost mobile
         the need to swipe the card. It's an ideal alternative of  solutions for last mile delivery of banking products and
         traditional, cash heavy environments where speed is  proposed that the government marry mobile technology
         essential-fast food restaurants, gas stations, pharmacies,  with Jan Dhan Yojana.
         and convenience stores, among others. The major benefit
         to the customers is convenience and reduction in the Security Risk & Measures of Mitigation
         transaction time thus reducing queues and waiting time for  Rapidly evolving technology poses some challenges as well.
         the customer at payment counters. Contactless card offers  On the one hand technology has made banking easily
         a very easy, fast & secure way of payment.           accessible and convenient to the large section of the society,
                                                              while on the other hand security risk has also increased in
         5. Blockchain Technology                             the cyberspace considerably. The major security threats that
         Blockchain is a network of computers, all of which must  the banks face are: Hacking, Spam, Phishing, Spoofing, Social
         approve a transaction, that has taken place before it is  Engineering, Session Hijacking, Malwares, Spywares, Denial
         recorded, in a "chain" of computer code. A major advantage  of Services (DoS), Distributed Denial of Service (DDoS),
         of blockchain is that it can enable faster payments.  Masquerading, Eavesdropping, etc.
         Cryptography is used to keep transactions secure and costs
         are shared among those in the network. The technology is  Banks are taking a number of measures to meet the
         likely to be used to distribute, verify and record a wide range  challenges arising on account of cybercrimes, like regular
         of financial services, making the financial system more  testing of their security architecture, installation and
         decentralized. Some risks will be eliminated, while some new  updation of antivirus on all compuers, regular updation of
         risks will emerge.                                   softwares, installation of Intrusion detection System (IDS),
                                                              vulnerability and assessment testing,  introduction of Active
         Government & RBI's Initiatives towards               Directory Service (ADS) and Bometric Authentication,

         Digital Banking                                      physical access control, appointment of Chief information
                                                              Officer ( CIO), regular training of the staff members and
         The Government & the RBI are proving great enabler of
                                                              increasing awareness among the customers. Banks need to
         tech adoption. They have created conducive policy and
                                                              increase  spending on cyber security, not only to protect
         regulatory framework to promote technology in Banks and
                                                              themselves from existing cyber threats but also from
         to reach out to hitherto financially excluded segment of
                                                              emerging challenges in virtual world.
         customers, thereby tapping the enormous opportunities at
         the Bottom of the Pyramid by bridging the urban rural digital  Conclusion
         divide.
                                                              Internet is transforming consumer behaviour in India. India
         The recently launched Prime Minister Digital India initiative  has been ranked as the 3rd largest digital population
         aims at integrating the government and related       worldwide by Internet lifestyles. The country has around 432
         departments and the public with the objective of making  million Internet users as on December 2016. Rapidly falling
         public services available to citizens electronically by reducing  smartphone prices, continued investment in 3G and 4G
         paperwork. The Digital India initiative aims at creation of  technology infrastructure and cheaper high speed internet
         nationwide digital infrastructure (broadband / high speed  access are likely to spur the digital banking growth.


            BANKING FINANCE |                                                           NOVEMBER | 2017 | 39








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