Page 29 - Banking Finance July 2023

ARTICLE

RISE OF

DYNAMIC DATA

STORYTELLING

torytelling has been an integral part of human psychological impact of storytelling remains relevant to this
S culture since ancient times, predating even the Data is an indispensable collection of discrete values that
day, after thousands of years.
invention of writing. It is a pivotal aspect of our
social and cultural interactions, involving narrative
sharing through improvisation, theatrics, or embellishment. provide vital information on quantity, quality, facts, statistics,
This practice is deeply ingrained in every culture and serves and other fundamental units of meaning. It is represented
various purposes, including entertainment, education, as numbers or characters and is commonly gathered through
preserving cultural heritage, and imparting moral values. measurement, observation, query, or analysis. It is the
Each culture has unique stories that have been passed down smallest unit of information that must be used for
from generation to generation. The origins of storytelling calculation, reasoning, or discussion, ranging from abstract
can be traced back to the Cro-Magnon era when humans ideas to concrete measurements. When thematically
utilized it to document their daily experiences. Despite connected, data presented in context must be considered
information, while contextually related pieces of information
originating during the age of cave paintings, the
must be described as data insights or intelligence.

With the advancement of computing technologies, Big Data
has emerged, typically involving vast amounts of data at the
petabyte scale. Analysing and working with such large
datasets using traditional methods can be challenging. In
theory, infinite data generates infinite information, making
it difficult to extract insights or intelligence. Nevertheless,

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