Page 16 - Insurance Times July 2021
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Private Life Insurance                                                     News


















         ICICI Prudential Life              partnershipslastfiscal, whichitbelieves  will get a share of the surplus
                                            will help distribution and spur growth.  generated in the participating fund
         Insurance optimistic about                                            and their benefit amount will increase
                                            In   terms    of   bancassurance
         growth in FY22                     partnerships, it tied upwith IndusInd  with declaration of bonuses every year,
                                                                               HDFC Life said in a statement.
         ICICI Prudential Life Insurance is quite  Bank, AU Small Finance Bank, IDFC
         optimistic about growth opportunities  First Bank, RBL Bank and NSDL  It exceeds the previous year's bonus by
         this fiscal.                       Payments Bank. It also tied up with  44 per cent. A total of 15.49 lakh
         "Our aspiration of doubling the valueof  distributors including PhonePe and  policyholders are eligible for this bonus,
         newbusiness (VNB) growth by 2020-23  Wealth India Financial Services as well  it said.
         is guided by APE growth or overall  as insurance broking entities -BSE EBIX  Out of the total amount, Rs 1,438
         topline premium growth. We need to  and Magnum Insurance Broking.     crore will be payable to policies in this
         typically grow at 25 per cent to 28 per  "These partnerships have enabled us to  financial year as bonus on maturing
         cent on VNB annually for next two  increase our distribution footprint.  policies or as cash bonuses, said the
         years," said Amit Palta, Chief     Specifically, our 23 bancassurance  insurer.
         Distribution Officer, ICICI Prudential  partnerships have enabled us to  The remaining bonus amount would be
         Life Insurance, adding that margin  expand ourreach to 16.2 crore bank  payable in the future when policies exit
         expansion now has limited scope for  customers with a footprint of about  on maturity, death or surrender.
         growth.                            12,000 branches," Palta said.      HDFC Life MD and CEO Vibha Padalkar
         According to IRDAI data, ICICI                                        said the company remains committed
         Prudential Life Insurance registered a HDFC Life announces Rs         to its policyholders in delivering the
         38.55 per cent growth in first year  2,180-cr      bonus        for   best in terms of products and services.
         premium in the first two months of the
         fiscal upto May 31, 2021 though it  insurance plan subscribers        Max Life Insurance ranks
         declined by 3.93 per cent for the  HDFC Life announced a bonus of Rs
         monthof May2021.                   2,180 crore to its policyholders   18th amongst 'India's Best
                                            subscribing to participating insurance Companies to Work For'
         Palta said he expects growth to
         continue based on the additional width  plans.                        in 2021
         in distribution the insurer has set up, a  Under a participating plan, a  The Company has been bestowed
         positive environment and the       policyholder is eligible to get a share
                                                                               upon this honour for the tenth time in
         momentum in insurance sales that was  in the profits of company in the form
                                                                               the most comprehensive employee
         seen from the second half of 2020-21.  of bonus.
                                                                               survey of workplace culture conducted
         The insurer added over 100         The eligible participating policyholders  by the Great Place to Work Institute.

          16  The Insurance Times, July 2021
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