Page 16 - Banking Finance February 2021

MUTUAL FUND

average PE in order to capture distributors, investors, and mutual fund 5paisa.com and NPCI aim to reach
changing trends in the equity markets. industry participants. about 1.2 million customers on
As markets mature over periods of BSE said in a statement that with a 5paisa.com platform.
time, we believe that this feature will new emphasis on providing world class Prakarsh Gagdani, CEO, 5paisa Capital
keep the model always relevant. This services to its members, BSE StAR MF Ltd., said, "Investing via UPI
fund is suitable for investors with Plus is a premium platform loaded with revolutionized retail participation in
moderately high-risk appetite. The fund key features for Distributors and their IPOs. We believe recurring payments
has the potential to deliver consistent clients. The new platform offers through UPI will have the same effect.
long-term risk-adjusted returns & complete front office, order With UPI, investing in systematic
smooth investing experience by management, analytics, CRM, back- investment plans will become just a
dynamically allocating money between office and business support solutions. one-click process."
equity and fixed income instruments" Commenting on the new service, The UPI AutoPay process is instant
says Ajit Menon - CEO, PGIM India Ganesh Ram, Head - Mutual Funds, compared to about two days when SIPs
Mutual Fund. BSE StAR MF, said, "Through the are registered through banks. Any UPI-
The minimum initial investment in the services offered by BSE Star MF, we enabled application would also have a
scheme is ?5,000 and in multiples of have been able to change the concept 'Mandate' section, through which
Re1 thereafter. The additional of mutual fund distribution in India and customers can create, approve,
application amount is ?1,000 and in provide comfort to investors along with modify, and manage the auto debit
mandate.
multiples of Re. 1/- thereafter. The convenience, safety, speed and
scheme will follow a tax efficient certainty in execution. BSE StAR MF The mandate section will allow
dynamic asset allocation model as fund has been able to simplify the mutual customers to view their past mandates
is categorized as equity oriented fund investment process and increase for their reference and records. UPI
scheme. 65% minimum allocation to efficiency. Through this new service, users can create e-mandate through
equity would be a mix of directional with one-of-its-kind unique features, UPI ID, QR scan or Intent.
equity and arbitrage. we look forward to connecting with The pattern for auto-debit mandate
more and more Distributors, AMCs, has been created keeping in mind
The portfolio construction process,
their clients, and strengthen our customers' spends on recurring
similar to our existing equity funds, will
position as the preferred electronic payments. The mandates can be set
focus on quality with three filters for
mutual fund investment platform of for one-time, daily, weekly, fortnightly,
inclusion in the investment universe -
choice across India." monthly, bi-monthly, quarterly, half-
First: operating cash flow positive for
yearly and yearly. Customers can now
7 out of 10 years, second:
5paisa launches UPI set e-mandate on UPI platform to
demonstrated corporate governance perform recurring payments of up to
and third: debt to equity ratio < 3. autopay facility for mutual
Rs. 5,000.
fund transactions 5paisa.com is the country's only listed
BSE launches Star MF Plus, Discount broker 5paisa.com discount broker, which on-boarded

a premium platform for announced UPI AutoPay facility on more than 190,000 new clients during
their platform for mutual fund the quarter ending December, taking
Mutual Fund distributors transactions. The feature, which was the total number of registered

BSE has launched StAR MF Plus launched by National Payments customers to 11.45 lakh. Moreover,
platform to offer superior services Corporation of India (NPCI) last year the 5paisa Mobile App had about
including end-to-end value-based will enable processing of mutual funds 64,40,000 downloads at the end of the
services offered to the asset and purchase of subscription products quarter with a 4.0+ Star rating on
management companies (AMCs), for customers of 5paisa.com. Playstore, the company claimed. T

16 | 2021 | FEBRUARY | BANKING FINANCE