Page 48 - Insurance Times April 2022

Report on the National Seminar on IAR/Mega Policies -

A critical appraisal and branding strategy in Insurance

Industry organized by Kolkata Insurance Institute

Saturday, 26th February, 2022 at Hotel Pride Plaza, New Town, Kolkata

Kolkata Insurance Institute organized a National Seminar on were also present. The seminar was inaugurated by Mrs.
IAR/Mega Policies - A critical appraisal and branding strategy Sunita Tuli Nagpal, General Manger, National Insurance Co.
in Insurance Industry on Saturday, 26th February, 2022 at Ltd. She praised KII for selecting the topics and briefly spoke
Hotel Plaza. During the event the Annual Convocation was on Mega Policies.
also solemnized. Mr. S. N. Gandhi, Secretary, I.I.I., Mumbai
The first speaker of the seminar was Mr. Shiv Sankar, Chief
was the special guest and he spoke about initiatives of
Manager of National Insurance Co. Ltd. He covered IAR
Insurance Institute of India.
(Industrial All Risk)/Mega Policy - Prudent underwriting and
claims consideration, mentioning the IRDAI norms.
Next session was the panel discussion moderated by Mrs.
Kasturi Sengupta, Vice President, KII. Panelists included Mr.
N. C. Mondal, D.G.M., UIIC, Mr. Shiv Sankar, Chief Manager,
NICL and Mr. Arnab Nandy, A.M., NICL. Series of questions
came from the audience.

Next session was on Strategic Marketing and Branding. Prof.
Ranjan Das, Professor of Strategic Management, IIM,
Calcutta delivered the lecture.

Total seventy one (71) participants were present in the
Seminar. Mr. Pradip Sarkar, Principal, College of Insurance
and Mr. P. N. Karmakar, Faculty College of Insurance, Kolkata

Last session was on Branding as Business Strategy. This session
was taken by Mr. B. K. Nayak, General Manager, NICL, and
Working President of K.I.I. He touched upon Branding and
also explained the Blue Ocean Strategy in Marketing. Mrs.
Kasturi Sengupta, Vice President, KII was felicitated for
winning the essay competition conducted by III. Mr. B. K.
Nayak, Working President of KII was also felicitated for his
superannuation from services.

48 The Insurance Times, April 2022