Page 14 - PR Communication Age January 2016

O Patient to physician
O Physician to physician
O Physician to expert system
O Patient to medical CRM system
(management of patients and
medical interventions)
Depending on the target group
mHealth systems can be classified as
follows:
O mHealth for hospital patients (i.e.
moving within prescribed strict
spatial limits)
O mHealth for healthy people (pre-
ventive mHealth)
O mHealth for the chronically ill or
vulnerable individual
With all attractive qualities mHealth
has its own advantages and disadvan-
tages.
mHealth Advantages:
O Health happens when you're on
the move whether it's for a physi- vision of using mHealth is becoming a
cian, clinician or a patient.
O Can improve patients' health con-
dition by enabling the physicians
to frequently keep track of their
patients and improving the quality
of healthcare.
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14 PR COMMUNICATION AGE January 2016
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O mHealth has dramatically reduced
the cost of visiting a nurse or a
doctor with its services.
O Helping in boosting social network
availability for doctors to reach out
and connect to people in different
locations.
mHealth Disadvantages:
O Not all people use smartphones or
even a computer for contacting
through e-mails.
O Another big disadvantage is the
privacy of the patient's health in-
formation. Not all healthcare ser-
vice providers can be trustworthy.
O Security is also a bigger issue when
there's a potential for anyone to
tap the information of a mobile
phone.
O Perception towards mHealth may
vary with doctors and patients
with its cost effective use.
Though mobile health has its pros and
cons in a different perspective the pro-
global reality. mHealth is changing the
way of patients receiving their care
and with this changing industry fortu-
nate, the differentiation
between a healthcare
strategy and mobile
healthcare strategy will
be dissolved. Mobile
healthcare strategy is
very vital as mobile is
starting to define the fu- closer collaboration on mHealth initia-
ture of healthcare.
The field of mHealth is at
an inflection point. With
dozens of projects imple-
mented and proven benefits, all trends
indicate that investment will continue
and mHealth projects will serve an
ever wider range of constituents in the
years ahead.
At the same time, technological inno-
vations will bring enhanced benefits,
particularly in the areas of data collec-
tion, patient monitoring, and remote
diagnostic and treatment support,
where application development is al-
ready proceeding at breakneck speed.
The transformational power of mobile
networks and devices is helping to
drive the adoption of scalable and sus-
tainable health initiatives, particularly
in the developing world.
To move forward, leading players in
the field of mHealth agrees that multi-
stakeholder collaboration on a global
level is needed. Due to its nascent
stage, mHealth presents a tremendous
opportunity to create a global facilita-
tion body, enabling maximum innova-
tion and impact on global health.
There is an agreement among partici-
pants in this arena on the need for a
body to address the many informa-
tional and logistical gaps in the
mHealth ecosystems; from basic mar-
ket research to best practices; from
policy engagement and standards ad-
vocacy; to support scalable implemen-
tations of mHealth pilot programs
through public-private partnerships.
An alliance cultivating the cross-
sectoral and pan regional partnerships
and projects necessary to expand the
existing embryonic mHealth ecosystem
would be a significant step in enabling
tives by multi-sectoral organizations.