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a minute, claiming to be 90% cheaper bought, but added that it was consid- with 70.26 per cent leading in female
than calling rates offered by existing ering the 19 paise per minute tariff employable force and 50.33 per cent
telecom service providers, hitting di- rate as a customer acquisition tool male employable force.
rectly at the telcos' voice revenue busi- rather than a profit generator.
ness which has increasingly come un- The study forecasts an overall increase
der pressure. Andhra Pradesh tops in of 14.5 per cent in the hiring outlook
employability for 2016. The maximum hiring activity
The app, which uses networks of mo- can be seen in Maharashtra,
bile phone carriers instead of the Andhra Pradesh ranks first among all Karnataka, Delhi, Tamil Nadu, Punjab,
internet, or data-based calling like States with largest employability level, Gujarat, Andhra Pradesh, Uttar
most messaging and calling apps, will according to India Skills Report. Pradesh and Haryana, respectively,
allow users to make local, STD calls according to a release.
from anywhere in the country, to us- The report is a joint initiative of online
ers who need not have a Ringo app talent assessment firm, Wheebox, in Vaishno Devi declares
installed. The total call cost is 25% association with the Confederation of compensation for chopper
cheaper than most popular internet- Indian Industry (CII), LinkedIn, crash victims
based calling apps, the company said. PeopleStrong and Association of Indian
Universities (AIU). Jammu and Kashmir deputy chief min-
"Our local calling service is not only the ister Nirmal Singh recently visited
cheapest in India right now, but it is Andhra Pradesh has the highest em- Katra to personally take stock of the
also free of typical telecom related ployability level with 65.2 per cent of situation there in the aftermath of the
hassles such as STD charges and differ- employable workforce in the 22-25 tragic chopper crash.
ential pricing," Bhavin Turakhia, CEO years age group, a considerable in-
and founder of Ringo said, while crease from 31 per cent posted in 2015 Singh also visited Katra hospital and
launching the local calling. report. directed for early postmortem of the
bodies. He also interacted with the
This is the first time that a single price The two cities of Vishakapatnam family members of the deceased per-
for a local call has been set for cross (85.53 per cent) and Guntur (81.07 per sons and assured them that the state
country calling, a move that could cent) in Andhra Pradesh had scored government would facilitate early
shake up the telecom market. The highest in employability index. transportation of the bodies of the
bedrock pricing will only add to chal- crash victim to their respective states.
lenges for telecom companies which The results are part of Wheebox Em-
are seeing increasing pressure on voice ployability Skill Test (WEST) that as- The deputy CM also informed the fami-
business due to stiff competition from sessed about five lakh candidates lies the deceased that the Shrine board
rivals, sequential fall in data realisation spread out to 5,000 educational cam- has already announced a compensa-
rates and continuing threat from mes- puses across 29 States and seven union tion of Rs.3 lakh per person besides the
saging apps such as Whatsapp that territories (UTs) in the country on vari- reimbursement of insurance compo-
offer free voice calls on telcos' data ous employability parameters including nent of Rs.25 lakh per deceased.
networks. Ringo buys bulk minutes numerical and logical ability, commu-
through aggregators that are further nication skills, and domain knowledge, The chopper ferrying the passengers
connected to carriers or carriers that etc. back from the 700-year-old Vaishno
sell wholesale minutes. Devi Shrine crashed in Katra after
Another highlight of Andhra Pradesh in catching fire following a suspected bird
Turakhia did not share the price at Wheebox study has been gender-wise hit. In the crash, seven persons includ-
which the wholesale minutes are employability where Andhra Pradesh ing a woman pilot were killed, DIG
"Regardless of how you feel inside, always try to look like a winner. Even if you are behind, a sustained look of
control and confidence can give you a mental edge that results in victory."
28 PR COMMUNICATION AGE January 2016
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