Page 29 - PR Communication Age January 2016

Udhampur-Reasi Range, Surinder Risk Consulting, KPMG in India, said, "It the midst of deliberations on restoring
Gupta said. Governor N. N. Vohra said is encouraging to see that India is lead- the two year lock in period for bureau-
according to preliminary investigation, ing, with all top companies reporting crats to take up post-retirement com-
"a vulture had hit the chopper". on CR, but we can see through this mercial employment.
survey that the quality of Indian re-
He said DGCA has instituted an inquiry ports can improve further. CR is A senior government functionary said
which will probe reasons for the crash. emerging as a board level agenda and that the top leaderships are of the view
is likely to bring in more integration to that the one-year restraint is too little
The shrine is located at a height of business strategy and improved qual- to rule out any conflict of interest in
5,300 feet on the Trikuta Hills and ity of reports." the work handled by a bureaucrat just
Katra town is 50 km away from prior to retirement and the activities
Jammu. Newly one crore people visit Overall rate of CR reporting worldwide undertaken by the organisation be pro-
the shrine every year. continues to grow with 73 per cent of poses to join after superannuation.
the companies now reporting on CR
There are 100 two-way flights a day to versus 71 per cent in 2013, it said. "A bureaucrat should ideally be made
Katra to a place near the shrine and to wait for at least two years before
back and about 1000 people use the Business Responsibility Reporting re- joining a corporate as there is a good
chopper service. quirement for top 100 listed entities chance of his favouring a potential
from the Securities and Exchange commercial employer towards the end
India among top 10 na- Board of India has pushed the rate of of his service in the hope of landing a
tions on corporate respon- CR reporting in India to the highest in plum job assignment.
sibility reporting the world, Santhosh Jayaram, Director
- Climate Change and Sustainability "Alternately, if an officer lands up in a
Asia Pacific has overtaken other re- added. job a year after superannuation, there
gions on Corporate Responsibility (CR) is still a risk of his taking advantage of
reporting rates, with India among the The report analysed reporting from the sensitive or strategic information
top 10 countries with the highest rate 4,500 companies across 45 countries. he was privy to while in government,
of CR information, a survey by KPMG that is directly related to areas of in-
said. Cool-off time for retiring terest or work of the organization he
babus to be raised to 2 yrs proposes to join," a government staff
According to 'The KPMG Survey of Cor- told.
porate Responsibility Reporting 2015', The Narendra Modi government is ex-
as many as 79 per cent companies re- amining a proposal to restore the two You'll need ID proof to join
port on CR in Asia Pacific, followed by year restraint on retiring bureaucracy marriage portal
77 per cent in the Americas, and 74 from taking up commercial employ-
per cent in Europe. ment. A proof of identity may soon be a must
for joining a matrimonial website with
"This growth has been driven by a The UPA government had last the government working on guidelines
surge of CR reporting in countries such amended the Centre Civil Service (Pen- to regulate online matchmaking mar-
as India, Taiwan and South Korea, sion) Rules in 2006 to reduce the pe- ket as complaints of fake profiles; cyber
where increasing amounts of reporting riod of obtaining "no objection" certifi- stalking and cheating are on rise.
requirements and guidelines have cate for post-retirement commercial
been introduced," the study said. employment to one year of superan- The government recently set up a five
nuation from two years. It has been member inter-ministerial panel to draft
Mritunjay Kapur, Partner and Head of learnt that the personal ministry is in the guidelines that would have to be

"There is no such thing as bad publicity except your own obituary."

PR COMMUNICATION AGE January 2016 29

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