Page 36 - PR Communication Age January 2016
P. 36

Travel &
Tourism News

Airbus opens BizLab in                     have been belied, according to Thomas     be folk songs, dances to local delicacies
Bengaluru                                  Cook. "Paris is an all time favourite     amongst many more.
                                           with Indian consumers and continues
Airbus has inaugurated a BizLab in         to feature strongly on our programmes     Snow or no snow, tourists are going to
Bengaluru, its third after Toulouse,       enjoying favoured-destination status      enjoy the Christmas and New Year in
France and Hamburg, Germany, as            across both group and the individual      Shimla in 2015 as for the first tourism
part of its strategy to establish a glo-   traveler segments," said Jatinder Paul    department is going to organize Win-
bal network of aerospace business ac-      Singh, Senior Vice President & Head -     ter Carnival to make yearend celebra-
celerators. Airbus has opened a first      Sales & Distribution, Leisure Travel      tions a memorable affair. So far Win-
round of applications for start-ups seek-  (Outbound), Thomas Cook.                  ter Carnival is only held in Manali but
ing support in the region.                                                           that too in the month of January. With
                                           "Of course travel has become a non-       folk songs, dances to local delicacies,
"Airbus has always been at the fore-       negotiable, but it is the Indian consum-  tourists are going to enjoy their stay
front of innovation to create more         ers' maturity that has been truly en-     this time.
value for our customers. With the Air-     couraging for us. We have made no
bus BizLab Bangalore we are broaden-       changes in the Paris elements," Singh     In 2015 those who are coming to
ing our horizons and we aim to accel-      said in an interview.                     Shimla would get a treat as Winter
erate the rise of an Indian aeronauti-                                               Carnival would keep them entertained
cal entrepreneurship," said Bruno          Asia accounts for a growing number of     from December 25 to 31.
Gutierres, head, Airbus BizLab.            tourists in France, with an estimated
                                           300,000 Indians visiting Paris every      Himachal Pradesh Tourism Develop-
Indian tourists head for                   year and this number is increasing,       ment Board (HPTDB) vice chairman
France defying terror                      according to a statement on the           Vijay Singh Mankotia said, "We also
                                           website of the French Embassy.            plan to organize a beauty pageant to
A majority of Indian tourists, who had                                               select the winter queen. Earlier tour-
booked their France itinerary, don't       Winter carnival to add to                 ists used to come only for Snow but
intend to cancel their bookings after      Shimla's tourism                          want that from 2016 they should also
the Paris terror attacks even as tour                                                come for winter carnival" he shared.
operators eye other European and           Himachal Pradesh tourism department
Asian markets to provide alternative       will organize a week long "Winter Car-    So far Shimla only used to organize
destinations to sustain their business     nival" starting December 25 in Shimla     Summer Festival in June each year but
next year.                                 to make yearend celebrations a memo-      now it is going to add another attrac-
                                           rable affair in the township. There will  tion in the winters.
The fears of apprehensive customers

“Many a small thing has been made large by the right kind of advertising.”

36 PR COMMUNICATION AGE January 2016

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