Page 41 - PR Communication Age January 2016

SNIPPETS

West Point bans Cadet Pil- pillow cases after photos and video of malignant breast cancer slides at all
low Fights after 30 injured the melee circulated on social media. magnifications, a task that can perplex
inexperienced human observers, who
Cadet pillow fights like the bloody one Though the pillow fight is cited as a typically require considerable training
that left 30 injured this summer will be tradition, the report suggests it dates to attain mastery," said Richard
banned and actions are being pursued back no further than 2001. There was Levenson, a professor of pathology and
against many of those involved, U.S. no pillow fight in 2013. laboratory medicine at UC Davis Health
Military Academy officials said. System who worked on the study.
Pigeons Make Good Pa-
First-year students, known as "plebes," thologists "Pigeons' accuracy from day one of
organize the annual pillow fight as a training at low magnification increased
way to build camaraderie after a gru- Pigeons can tell the difference be- from 50 percent correct to nearly 85
eling summer of training. But the pil- tween healthy tissue and a tumor, and percent correct at days 13 to 15" said
low fight on Aug. 20 escalated into a they might be able to sit in for humans Edward Wasserman, a professor of
free-for-all with plebes being hit from doing some of the more boring chores psychological and brain sciences at the
behind and knocked to the ground. in a pathology lab, researchers of Uni- University of Iowa who worked on the
Injuries included a broken nose, a frac- versity of California and University of study.
tured cheek and 24 diagnosed concus- Iowa said.
sions. One cadet was found uncon- "Their visual memory is equally impres-
scious, according to a report on the They're especially eagle-eyed when it sive, with a proven recall of more than
pillow fight. comes to diagnosing breast cancer, it 1,800 images."
seems, the researchers report in the
"While never officially sanctioned, it is Public Library of Science journal PLoS Girl Can't Get Personalized
now officially banned, and we will take ONE. Nutella Jar Because Her
appropriate action to ensure that all Name is Isis
faculties, staff, leaders, the Corps of They flunk out on reading
Cadets and everyone at West Point mammograms, however, so don't look An Australian 5-year-old's aunt tried to
knows that it will not be tolerated," for the birds to be replacing human buy five personalized jars of the choco-
West Point Superintendent Lt. Gen. specialists any time soon, the teams at late-hazelnut spread 'Nutella' for her
Robert Caslen said in a statement. the University of Iowa and the Univer- nephew and her niece Isis at a depart-
sity of California Davis said. ment store in New South Wales. The
There were reports that some cadets company's "Make Me Yours" cam-
were injured by hard objects placed in "The birds were remarkably adept at paign, which allows people to put their
discriminating between benign and

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that,
you'll do things differently.”

PR COMMUNICATION AGE January 2016 41

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