Page 42 - PR Communication Age January 2016
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names on the jars, launched in Austra- It remains debated what kind of aus- Now, buy your garden
lia in September. tralopithecine Little Foot was. Many online
scientists think Little Foot was a mem-
The department store's computers ber of Australopithecus Africanus, The live plant category has emerged
flagged "Isis" as a problematic name which had a rounder skull housing a as one of the fastest moving ones for
for the label, and the store manager larger brain and smaller teeth than did Amazon as people in cities are moving
wouldn't budge, telling the woman to Lucy and the rest of Australopithecus to high rise buildings and are using
take it up with Ferrero, Nutella's par- Aphaeresis. their own balcony gardens and kitchen
ent company. Isis' mother, Heather balcony/utility areas as a home herb-
Taylor, told that to Ferrero Chief Execu- However, Clarke and others suggest and-vegetable garden. Amazon's lawn-
tive Craig Barker. Later he contacted Little Foot belonged to another aus- and garden category has grown 10
to her to confirm that they wouldn't tralopithecine known as times in the past two years with lucky
put Isis' name on the jar. Australopithecus Prometheus, which bamboo, ficus bonsal and golden
had a longer, flatter face and larger pothos being the most popular live
Famed Human Ancestor cheek teeth than Australopithecus plans sold.
Lucy Wasn't Alone africanus.
Among seeds, apart from flowers, to-
A mysterious ancient relative of hu- Hypertension, respiratory mato is a growing category. The etailer
manity known as Little Foot apparently issues among major health is expanding the category by introduc-
roamed the Earth at about the same problems ing medicinal plants and seeds, lawn
time as the famed Lucy, suggesting the movers and pesticides. The lawn-and
ancestors of humans may have existed One of the largest and first-of-its kind stud- garden category was launched in
with significant diversity across a good ies to assess 'What Ails India' has found March last year.
part of Africa, researchers say. that fever is the most common reason
that leads patients to visit doctors. "Live plants are one of our fastest
This finding comes from evidence sug- moving product categories. There is a
gesting the mysterious human relative The study, based on analyses of very encouraging trend among cus-
was buried some 3.7 million years ago, 5,54,146 ailments reported in 2,04,912 tomers of gifting live plants during
more recently than thought. This new patients' visits has also revealed that Diwali as a gesture of celebrating
date may one day help shed light on hypertension is the most common di- Green Diwali. Selection in the category
which region and which species gave agnosis reported by physicians in India. has grown three times. With the
rise to humanity, scientists added. Apart from this, respiratory problems prevalence of organic gardening more
are another major reason for visits to customers opt to have a home veg-
While Australopithecus Aphaeresis doctors. etable garden where they can control
dwelled in eastern Africa, another aus- the amount of pesticides that's used
tralopithecine nicknamed Little Foot, Published online in The Lancet Global directly," said Pankaj Jathar, category
due to the diminutive nature of the Health, the Prevalence of Symptoms leader (lawn and garden), Amazon
bones, lived in southern Africa. Discov- on a Single Indian Healthcare Day on India.
ered about 20 years ago by a Nationwide Scale (POSEIDON) study
paleoanthropologist Ronald Clarke from was conducted across the country on Among seeds, African marigold, petu-
the University of the Witwatersrand in February 1, 2011 by Pune-based Chest nia multiflora, aster dwarf, garbera
South Africa, Little Foot apparently fell Research Foundation, Council of Scien- dazzle and tomato hybrid are popular.
down a narrow shaft in the Sterkfontein tific and Industrial Research-Institute The sellers on Amazon are both grow-
Caves. This left behind a nearly com- of Genomics and Integrated Biology in ers and traders in seeds. They procure
plete skeleton that could yield key in- New Delhi and Cipla Ltd. seeds from domestic as well as inter-
sights on human evolution. national markets.
“Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first
mistakes a business makes in an economic crisis.”
42 PR COMMUNICATION AGE January 2016
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