Page 187 - India Insurance Report 2023- BIMTECH
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India Insurance Report - Series II 175
3. Conclusion
With the customer now at the heart of the life insurance industry in India, any new trends that may
emerge and shape the future of the industry will likely be driven by the need to offer customers the
experience they seek. Consequently, it is imperative for life insurance providers in the domestic market
to reimagine what they offer in relation to customer experience. This kind of change is best driven by a
deeper understanding of the behavioral patterns and the changing expectations of life insurance customers
in India.
