Page 26 - BANKING FINANCE November 2018

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C ook a oin Sa in rora a C ie e nolo & ro u

i er
Ch ook co announced a oint ent o Sachin rora as theChie echnolog roduct icer C in charge o
technolog and roduct inno ation or the startu
his o e can e considered as art o the lan to uild a strong user centric
lat or or inancial ser ices a ing ser ed as the C and Chie Custo er
erience icer at M ntra earlier or close to ears Ch ook elie es that
Sachin is ell suited or the role as ch ook co scales its roduct and distri ution
reach

intech in ndia is in a nascent stage in trans or ing as irational ndia s drea s
into realit Ch ook s uni ue odel ser es oth sides o ndia the ur an
illennial as irational ndian seeking si li ied inancial roducts and the o er
Mn ur an irana and SM s associated ith Metro Cash and Carr ndia ho
e are no ser ing through the Ch ook co lat or a keen to kee
Ch ook s ocus on custo er e erience as e scale and ensure that our curated
arket lace o Short ter credit roducts usiness loans ersonal loans o e
Sa in rora loans and Credit cards a i i e alue and hel our custo ers ul il their drea s
Ex-Director o oi added Sachin
c oo co o r ie
rora ho is o ing on ro a on is considered to e an iconic e ert in
ec o o ro ct icer
the e co erce industr and has orked in echnolog and Custo er erience
roles at ulti le organi ations including rilog M ntra a on and others ith his ears e erience and i ense
kno ledge across the lethora o online lat or s Ch ook s C i ul Shar a added Sachin is a strong rag atic
thought leader in the technolog and roduct do ain in the countr and has seen the Ch ook co journe closel o er
the last ear Sachin has ro ed his ettle an ti es in the ast and Ch ook is reall e cited to ha e hi on oard
he e clai ed

ui a ank in ro u e Sel e o in o e Mo ile ankin e

ir all inan e ank o laun a e re o ni ion

Chennai th cto er n a irst o its kind o e a ong s all inance anks uitas S the irst ri ate sector
ank ro a il adu ost nde endence has introduced acial recognition ased authentication in its o ile anking
a uitas is the irst S and one o the e anks in the countr to introduce acial recognition or custo ers to
login to their o ile anking a his eli inates the need to re e er co licated ass ords or M

Mr ana ali Ranganathan Sridharan Chie echnolog icer at uitas S all inance ank said ith
uitasSel e ogin custo ers are no a le to ank and a ro the o ile anking a ith ease he can sa el login
to the a ithin seconds just using their o ile ca era nno ation to deli era si le and secure anking e erience
or our custo ers is the ke dri er or this initiati e here s a hole generation o custo ers eco ing ore co orta le
ith io etric authentication technolog and e are con ident that the ill ind this eature con enient and rele ant
Co enting on this strateg Mr asude an MD C uitas S all inance ank said ro the eginning
the ank has een orking on technolog as a ke dri er o gro th and has a road a to rogress to ards this he ank
has in ested o er Rs Cr in digiti ation in or ation securit c er securit and custo er acing a s to ake it eas
or custo ers to ank ro here the are oda a out o the transactions are carried out custo ers outside
the ranches out o hich a out are done on line dditionall e are i le enting Ro otic rocess uto ation
solutions to hel dri e o erating e icienc as it scales u the anking o erations

2 | 2018 | NOVEMBER | B N N N N E