Page 27 - BANKING FINANCE November 2018
P. 27

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                     C C   ank laun  e   o  ran e   re i   ar  wi     a on

                                                                urchases  or  ost o  their re uire ents online    o
                                                               custo ers are looking  or richer re ard  ro ositions that
                                                                ro ide the   le i ilit  in rede  tion   e are delighted to
                                                                artner   ith    a on   a   to  introduce  a  ne   and
                                                               co  elling credit card  ro osition that co  ines these
                                                               custo er insights   e  elie e that the    a on  a   C C
                                                                ank Credit Card  is the  ost re arding card in the industr
                                                                or  custo ers  as  each  re ard   oint  is  e ui alent  to
                                                               s enda le  one  that can  e redee ed across a catalogue
                                                               o   illions o   roducts on   a on in   e  elie e that this
                                                               co  elling  and   est in class  custo er  o  ering   ill
                                                               contri ute largel  to the gro th o  the  ank s credit card
                                                                ort olio

            C C   ank  toda  announced the launch o  a co  randed  S eaking a out the launch   ikas  ansal  Director    erging
           credit card in an e clusi e  artnershi   ith    a on  a      a  ents    a on  a   said   ur  ission is to  ake online
           the online  a  ent  lat or  o  the glo al e co  erce  sho  ing  ore a  orda le and  ro ide the  est  alue to
           co  an    a on   Christened     a on  a   C C   ank    a on  a  custo ers    a on  a   C C   ank Credit Card
           Credit Card   the card o  ers  est in the industr  re ards  o  ers our custo ers co  elling re ards on   a on and
            oints  rogra  e  or the digitall  sa    custo ers   e er  here else the  sho    e  elie e this card  ill  ro ide
                                                               our custo ers another reason to choose   a on  a   the
            his is the  irst card in the countr  to ena le   a on  ri e
                                                                ost trusted  con enient and re arding  a  to  a    his
            e  ers earn    re ard  oints on sho  ing on   a on in
                                                                esti e season  custo ers can no  look  or ard to  ore
            ther custo ers get    re ard  oints   he  also earn
                                                               sa ings through this card
           re ard  oints on s ends at   a on  a   artner  erchants
           across categories such as  ood deli er   utilit   a  ents     e are delighted to  artner  ith   a on  a  and  C C
            o ie ticketing and  uch  ore   s the card is a aila le   ank  or this co  randed card  hich is sure to add a ne
           e clusi el  on  isa  custo ers also earn re ards at  illions  di ension to consu er e  erience in the  ndian digital
           o   erchant locations throughout  ndia  here  isa cards   a  ents s ace   ith  ore  ndian consu ers online than
           are acce ted                                        e er  e ore  the ne  card  ill hel  transition consu ers
                                                               a a    ro   cash on deli er   into  the   ast   secure  and
              ro inent  ro osition o  the    a on  a   C C   ank
                                                               con enient  orld o  digital  a  ents   said Shailesh  aul
           Credit Card  is that each re ard  oint is e ui alent to a
                                                                ice  resident   Merchant Sales    c uiring   ndia and
           ru ee  hich custo ers can redee  on   a on in  ro  a
                                                               South  sia  or  isa
           catalogue o   ore than      illion ite s a aila le on the
            e site or     a ing  erchants  ho acce t   a on  a     s a start  the card is  eing o  ered on in itation to lakhs o
            he re ard  oints carr  other industr   irst  ene its too    C C   ank custo ers  ho use the   a on in a     he select
           the  are unca  ed and do not e  ire   esides  est in class  custo ers  ill  e a le to see their in ite on the   a on
           re ards  custo ers  ill also get  uel surcharge  ai ers   o   a     he  can a  l   or the card i  ediatel  to get a
           cost  M  o  ers   sur rise  onus  oints during sale e ents  read  to use digital card instantl   in a co  letel  digital
           on   a on in and   a on  a   artner  erchants       and  a erless  anner   sing the digital card  custo ers can
                                                               i  ediatel  start sho  ing online   ithout ha ing to  ait
           Co  enting on the ne  launch  Sudi ta Ro     eneral
                                                                or the  h sical card to arri e   he  h sical card is also sent
           Manager    ead    nsecured  ssets   Cards   C C   ank
                                                               to the custo er    the  ank  ithin a  e  da s
           said    C C   ank  o ularised consu er loans and usage o
           cards in the countr    e are no   itnessing t o distinct    er the co ing  onths  the    a on  a   C C   ank Credit
           consu er trends   ne   illions o   ndians are no   aking  Card   rogra  e  ill also  e e tended to other custo ers

             B N  N    N N E |                                                            NOVEMBER | 2018 | 2
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