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COSO intended the cube to illustrate the links between aware of the risks arising if different objectives are pursued.
objectives that are shown on the top and the eight Entrepreneurial risks are risks that arise from carrying out
components shown on the front, which represent what is business activities, such as the risks arising from a major
needed to achieve the objectives. The third dimension business investment or competitor activities.
represents the organisation's units, which portrays the
model's ability to focus on parts of the organisation as well as The board also needs to consider risk appetite and take a
the whole. high-level view of how much risk it is willing to accept. Risk
tolerance - the acceptable variation around individual
There are a number of issues under each of the eight objectives - should be aligned with risk appetite.
components listed on the front of the cube that organisations
have had to tackle - issues which can be featured in exam One thing the board should consider is how certain aspects of
questions for the Strategic Business Leader (SBL) exam. the control systems can be used for strategic purposes. For
example, a code of ethics can be used as an important part of
Internal environment the organisation's positioning as socially responsible.
However, the business framework chosen can be used to
The internal environment establishes the tone of the
obscure illegal or unethical objectives. For example, the
organisation, influencing risk appetite, attitudes towards risk
problems at Enron were obscured by a complex structure
management and ethical values.
and a business model that was difficult to understand.
Ultimately, the company's tone is set by the board. An
unbalanced board, lacking appropriate technical knowledge Event identification
and experience, diversity and strong, independent voices is The organisation must identify internal and external events
unlikely to set the right tone. The work directors do in board that affect the achievement of its objectives.
committees can also make a significant contribution to tone,
with the operation of the audit and risk committees being The COSO guidance draws a distinction between events
particularly important. having a negative impact that represent risks and events
having a positive impact that are opportunities, which should
However, the virtuous example set by board members may feedback to strategy setting.
be undermined by a failure of management in divisions or
business units. Mechanisms to control line management may Some organisations may lack a process for event identification
not be sufficient or may not be operated correctly. Line in important areas. There may be a culture of no-one
managers may not be aware of their responsibilities or may expecting anything to go wrong.
fail to exercise them properly. For example, they may tolerate
staff ignoring controls or emphasise achievement of results The distinction between strategic and operational risks is also
over responsible handling of risks. important here. Organisations must pay attention both to
occurrences that could disrupt operations and also dangers
One criticism of the ERM model has been that it starts at the to the achievement of strategic objectives. An excessive focus
wrong place. It begins with the internal and not the external on internal factors, for which the model has been criticised,
environment. Critics claim that it does not reflect sufficiently could result in a concentration on operational risks and a
the impact of the competitive environment, regulation and failure to analyse strategic dangers sufficiently.
external stakeholders on risk appetite and management and
culture. Businesses must also have processes in place to identify the
risks arising from one-off events and more gradual trends
Objective setting that could result in changes in risk. Often one-off events with
significant risk consequences can be fairly easy to identify -
The board should set objectives that support the
for example, a major business acquisition. The ERM has been
organisation's mission and which are consistent with its risk
criticised for discussing risks primarily in terms of events,
appetite.
particularly sudden events with major consequences. Critics
If the board is to set objectives effectively, it needs to be claim that the guidance insufficiently emphasises slow
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